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- River Island is an icon of the British high street. Inspired by the latest trends and our heritage style archives, we've been serving style and leading trends for over sixty years. We make fashion for real people with real lives, who want to look real good. Because life's a celebration - let's dress for it.
www.riverisland.com/about-us/
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River Island is an icon of the British high street. Inspired by the latest trends and our heritage style archives, we've been serving style and leading trends for over sixty years. We make fashion for real people with real lives, who want to look real good.
- River Island Started by Selling Vegetables.
- The 1960’s
- The Late ’70s
- The 1980’s
- The ’90s & Beyond!
- Rihanna’s River Island Advertising Campaign
It all began in 1948 when a man named Bernard Lewis decided to try his hand at starting a business. However, it wasn’t clothing that he first tried to sell. Back then, he opted for fruit and vegetables which he sold to local people in London. Not long after, he changed his products entirely and used an unused site in the East End to start a fresh b...
Seventeen years later in 1965, Bernard Lewis had gone from selling food to the locals, to having a shared company with 70 stores up and down the country. By this time, the Lewis brothers wanted to re-brand Lewis Separates, and since Chelsea was rapidly becoming the center of pop culture and fashion, the business was renamed Chelsea Girl. It was the...
By the end of the 1970’s, two of the Lewis brothers left Chelsea Girl which left Bernard and David Lewis to go it alone. It was at this point that David Lewis ventured into a different niche and began to open property and investment companies. The Lewis Trust Group was owned by both Bernard and David. This new company was the umbrella name for Chel...
Concept Man was opened in 1982 which was a branch of Chelsea Girl aimed at men. It sold clothing, footwear, and accessories for men, which meant that the company was now catering for everybody. Six year later, in 1988, the Lewis brothers decided to fully merge both Chelsea Girl and Concept Man into just one store, which was branded River Island. By...
Both men and women were shopping there for stylish clothing and accessories, and in 1993, Bernard Lewis introduced Ireland to his stores by opening the first shop there. Over the next two decades, River Island would expand to open stores in Russia, Poland and selected areas of the Middle East. Until 2010, River Island was not selling any clothing a...
In 2013, River Island sales were boosted after pop singer Rihanna was featured advertising for the brand. After an increase in sales, the Rihanna for River Island collection was launched, featuring clothes modeled by the pop star herself. The clothing was instantly in high demand, and teenagers and young women were eager to get their hands on the i...
Aug 1, 2018 · River Island hopes renewed customer experience focus can help it see off digital rivals The 30-year-old retailer has only had a customer experience team for just over a year, meaning the man leading the job has had plenty of ‘stitching’ and ‘welding’ to do to make sure it is fit for the future.
- Ellen Hammett
Mar 24, 2015 · With their fashionable contemporary clothing and engaging marketing strategy, River Island have built up a social media audience larger than the population of Uruguay.
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Sep 12, 2023 · As sustainability increasingly becomes a priority in the fashion industry, high-street fashion retailer River Island has taken part in the global effort to make products, processes, and business models more socially just and environmentally conscious.
Oct 14, 2022 · River Island has been operating on the UK high street for more than 70 years – and its use of technology in its stores comes at a time when many of its erstwhile competitors – from Topshop, Miss Selfridge and Dorothy Perkins to Debenhams – are now online-only retail brands.
