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- How it works: In the newly formed role, Wilk will oversee advertising revenue across all of Yahoo's consumer businesses, including News, Sports, Mail, Finance, Search, AOL and Engadget. Wilk will work alongside Yahoo's general manager and chief revenue officer, Elizabeth Herbst-Brady, who oversees's Yahoo growing ad tech business.
www.msn.com/en-us/money/companies/yahoo-taps-former-microsoft-advertising-lead-as-new-head-of-sales/ar-BB1p0zpjYahoo taps former Microsoft advertising lead as new head of sales
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Feb 3, 2022 · Elizabeth Herbst-Brady will lead Global Revenue & Client Solutions, unifying Yahoo’s global supply, demand, and strategic partnership teams. Combining these teams into one organization will further our holistic and unified stack strategy, sharpen our customer-centric focus, and enable us to accelerate our growth.
Feb 3, 2022 · Elizabeth Herbst-Brady will lead a newly unified Global Revenue and Client Solutions team, and Josh Partridge has risen to head of EMEA.
- Stephen Lepitak
Jun 27, 2024 · Yahoo has hired Rob Wilk, formerly the head of Microsoft Advertising, as its head of sales across all of its major consumer franchises. Why it matters: Yahoo is one of the largest consumer sites on the planet.
Wilk will work alongside Yahoo's general manager and chief revenue officer, Elizabeth Herbst-Brady, who oversees's Yahoo growing ad tech business. Wilk will report directly to Yahoo CEO Jim Lanzone.
Feb 10, 2023 · Yahoo aimed to narrow its focus and investment on its flagship ad business, called the demand-side platform. Yahoo's move coincided with advertisers paring back their marketing budgets...
Oct 24, 2023 · When Yahoo closed the doors on its SSP, the tech giant decided to go all in on its Buy-side offerings. Guided by its new ownership, the company’s DSP-focus is providing advertisers with a direct path to premium publishers, cookieless solutions, and MFA-free supply.
Feb 10, 2023 · The cuts will impact nearly 50% of Yahoo's ad tech employees by the end of this year, including nearly 1,600 employees this week, according to a report by news website Axios that first reported about the layoffs.
