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William Golden
- The responsibility for developing this fell to William Golden. Golden had started his career in the CBS Radio promotion department in 1937 and, by 1951, had worked his way up to creative director of advertising and sales promotion.
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William Golden is considered the author of the famous CBS emblem. But few know that the designer borrowed the idea from Belgian artist René Magritte. This refers to the surrealist painting “The False Mirror,” which depicts an eye with clouds instead of the iris. The original CBS logo also featured a blue sky with clouds inside the eye. Kurt Weiss d...
The current CBS logo is known as Eyemark. It depicts an object resembling a human eye. The figure consists of three geometric elements: a large black circle, which acts as the background; a pointed white ellipse; and a small black circle with a pupil. This is a symbol of television broadcasting and modern media technologies, a sign of the transitio...
What is the CBS Logo? The logo consists of three geometric elements in the shape of an eye: two black circles (a small central one and a large outer one) and a white oval with pointed ends. The sign is called Eyemark. It was created in 1951 by William Golden. Who Founded CBS? William S. Paley founded CBS after receiving it from his wife’s brothers,...
- September 18, 1927
- United States
- Arthur Judson
- cbs.com
Who Designed the CBS Logo? William Bill Golden, the creative director of Columbia Broadcasting Systems, came into contact with the spiritual eye on two occasions. He first saw it in a magazine, and later when he drove through the Pennsylvania Dutch community.
The CBS television network's initial logo, used between 1946 and 1951, consisted of an oval spotlight which shined on the block letters "C-B-S". The wordmark would later be used on the "Eye in the Sky" logo until 1965.
On Saturday October 20, 1951, CBS Television unveiled its new logo in station breaks voiced by a range of the channel’s stars. Jack Benny, Frank Sinatra, George Burns and Gracie Allen each intoned that the viewer “keep your eye on this eye”.
The CBS Eye is one of the most recognized logos in the world. It was created in 1951 by designer William Golden, who was charged with designing a symbol for the then-new television network. Golden was inspired by old Shaker drawings of an unblinking eye, and designed a logo based on that.
Oct 19, 2017 · Kurt Weihs, a graphic artist for CBS was the first to actually draw the eye logo. Golden and Weihs took the eye drawing, along with two other proposals to CBS management, and neither designs...
