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Oct. 8, 2020
- NEW YORK – Oct. 8, 2020 – CBS has unveiled a new brand identity that evolves, simplifies and elevates the look and feel of all its divisions across platforms while creatively featuring iconic elements of the brand's rich history, it was announced today by President and Chief Marketing Officer Mike Benson.
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Oct 8, 2020 · The brand identity draws upon CBS’ 91-year history, with key visual and audio elements from the past integrated into the new aesthetic. The ubiquitous CBS Eye logo remains central to the...
Oct 8, 2020 · CBS is rolling out a major revamp of its brand identity across its various platforms, preserving the "eye" logo but adding new touches.
Oct 8, 2020 · NEW YORK – Oct. 8, 2020 – CBS has unveiled a new brand identity that evolves, simplifies and elevates the look and feel of all its divisions across platforms while creatively featuring iconic...
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William Golden is considered the author of the famous CBS emblem. But few know that the designer borrowed the idea from Belgian artist René Magritte. This refers to the surrealist painting “The False Mirror,” which depicts an eye with clouds instead of the iris. The original CBS logo also featured a blue sky with clouds inside the eye. Kurt Weiss d...
The current CBS logo is known as Eyemark. It depicts an object resembling a human eye. The figure consists of three geometric elements: a large black circle, which acts as the background; a pointed white ellipse; and a small black circle with a pupil. This is a symbol of television broadcasting and modern media technologies, a sign of the transitio...
What is the CBS Logo? The logo consists of three geometric elements in the shape of an eye: two black circles (a small central one and a large outer one) and a white oval with pointed ends. The sign is called Eyemark. It was created in 1951 by William Golden. Who Founded CBS? William S. Paley founded CBS after receiving it from his wife’s brothers,...
- September 18, 1927
- United States
- Arthur Judson
- cbs.com
Oct 8, 2020 · CBS is giving its brand identity an update. According to Deadline, the change -- which began prior to the merger between CBS and Viacom -- includes an update to the iconic "eye" logo and the addition of a five-tone audio cue that will accompany a "This is CBS" voiceover.
Streamlined overhaul features return of ‘This is CBS’ slogan, now as a five-note mnemonic. The refresh keeps the iconic CBS Eye logo front and center, while breaking apart the elements that ...
