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- Unlike the BBC's main television channels, funded by the television licence, UKTV's channels and online services broadcast commercial advertising and sponsorships.
en.wikipedia.org/wiki/UKTV
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Will UKTV rebrand in 2024?
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The new U visual identity and brand architecture is set to be unveiled in 2024. Wolff Olins is working alongside UKTV's own in-house Creative team on a suite of assets for the rebrand, which will simultaneously launch across UKTV's free-to-air channels and its streaming service next year.
Jun 6, 2024 · UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Our leading brands – U&Dave, U&Drama, U&W, U&Yesterday, Gold, Alibi and Eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin ...
Jul 16, 2024 · UKTV’s Creative team worked in partnership with global brand consultancy Wolff Olins on the design system for the new U visual identity, leading to the creation of over 19,500 assets. The decision was made early on to move away from UKTV Play’s teal logo colour.
Nov 29, 2023 · The U streaming service, created in partnership with global brand consultancy Wolff Olins, will become home to thousands of hours of free content from a raft of genres.
Nov 29, 2023 · The new U visual identity and brand architecture is set to be unveiled in 2024. Wolff Olins is working alongside UKTV’s own in-house Creative team on a suite of assets for the rebrand, which will simultaneously launch across UKTV’s free-to-air channels and its streaming service next year.
Nov 29, 2023 · UKTV is overhauling its brand architecture and is set to launch its new masterbrand, U, next summer. The broadcaster will transition its current streaming service UKTV Play to U and its family of free-to-air channels will become U&Dave, U&Drama, U&Yesterday and U&W.
Nov 29, 2023 · The new U visual identity and brand architecture is set to be unveiled in 2024. Wolff Olins is working alongside UKTV’s own in-house Creative team on a suite of assets for the rebrand, which will simultaneously launch across UKTV’s free-to-air channels and its streaming service next year.
