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- Strategic Partnership With Disney. The importance of diversity and inclusion has been stressed far before brands have been releasing their numbers on social media to call themselves out for lack of representation in their boardrooms.
- The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. The highly anticipated Tanning of America was widely received by audiences after its release in 2012, which is a “revolutionary concept for business leaders,” claimed ESSENCE.
- Brand Consultant For The New York Knicks’ Rebranding. In late January 2020, news broke that the Translation CEO would be working with the New York Knicks to develop campaigns to “elevate” their brand by establishing relationships with music and cultural influences.
- Demystifying Pusha T’s McDonald’s “I’m Lovin’ It” Jingle. When you think of McDonald’s, you think of a few things; a Happy Meal, a Big Mac, and the world-renowned jingle: Ba da ba ba ba, I’m lovin’ it.
Feb 12, 2024 · UnitedMasters has recently launched in Nigeria, making a lane for organic builds within a global community and setting up avenues for what makes Steve Stoute so impactful.
- Cassell Ferere
Sep 4, 2023 · Leverage Cultural Capital: Steve Stoute teaches us that understanding and integrating into a culture can be more impactful than merely marketing to it. His knack for creating authentic connections between brands and cultural movements demonstrates the untapped value in cultural capital.
- David Olusegun
Dec 1, 2023 · For the latest installment of Visionaries, Steve Stoute talks about what young artists need right now, why rap will always be dominant, and why there will always be a “Big 3” in rap.
Jul 6, 2023 · Dubbed “The Commissioner,” Steve Stoute is a founder and executive that helped realize Hip-Hop’s branding power. Born in Queens, Stoute’s entry into the business was as a roadie for rap group...
Nov 13, 2021 · The story of Steve Stoute cannot be written without venturing deep into the worlds of artist empowerment and the advancement of African-American culture. He began his career in the 90s working within the music industry for different labels and managing artists like Nas and Mary J. Blige.
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Aug 13, 2024 · UnitedMasters CEO Steve Stoute opens up about helping young artists launch their careers on XXL's Inside Track Podcast.
