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1. • • The Army has reengineered its current “Army patch” logo to a five—point star logo that blends the Army’s past, present, and future all into one. In its new form, the Army star is unboxed, to reflect the limitless possibilities found in the Army.
     recruiting.army.mil/News/Article/3327601/

     In with the old, the Army rebrands with a familiar slogan

2. People also ask

   What does the new US Army logo look like?

   • The new US Army logo is a stylized version of the iconic "Ranger tab" symbol. It features a black shield with gold trim, bordered by two olive branches, and topped with an eagle's head in profile. The Ranger tab itself is present in the center of the shield, flanked by white stars.

   New US Army Logo Unveiled: A Modern Twist on Tradition

   newsmilitary.com/new-us-army-logo-unveiled-a-modern-twist-on-tradition/

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   Why is the US Army logo a symbol of American culture?

   • "The star has long been a symbol of American culture, dating back to the 13 stars on the first American flag," it continued. "The new US Army Logo is an evolution of the legacy Army star, modernized for use in digital media." The campaign also implemented new photography and slogans

   Siegel+Gale creates "authentic" branding for US Army - Dezeen

   www.dezeen.com/2023/04/06/us-army-branding-siegelgale/

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   Why did the Army rebrand?

   • Undertaken by global branding firm Siegel+Gale, the U.S. Army rebrand hoped to reflect the possibilities of army service to the next generation of Americans. Siegel+Gale partnered with worldwide advertising agency DDB (which led the account) to create a brand transformation that reimagined the design of the iconic five-point star logo.

   U.S. Army logo rebranded for first time in two decades - Transform mag…

   www.transformmagazine.net/articles/2023/us-army-logo-rebranded-for-first-time-in-two-decades/

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   What is the difference between the old US Army logo & new version?

   • There are several key differences between the old US Army logo and this updated version: Design: The most significant change is in terms of design; while they both incorporate similar elements such as eagles and stars – which symbolize power & freedom – there has been significant improvement on details.

   New US Army Logo Unveiled: A Modern Twist on Tradition

   newsmilitary.com/new-us-army-logo-unveiled-a-modern-twist-on-tradition/

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   What is the Army brand transformation?

   • The brand transformation was a multiyear process designed to reflect today’s Army while addressing the needs of a new generation. The brand’s new look and feel consists of a re-engineered five-point star logo coupled with the return of the popular tagline, which was initially used from 1980-2001.

   YEAR IN REVIEW: Army rebrand, new initiatives clear path for future

   www.army.mil/article/272177/year_in_review_army_rebrand_new_initiatives_clear_path_for_future_possibilities

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   What's new in the Army rebrand?

   • On top of the logo design, the rebrand included a new set of photography, graphics and iconography that represent the specialities of different people and teams within the organisation. These updates will be applied to all aspects of the Army's brand, including memos and marketing materials.

   Siegel+Gale creates "authentic" branding for US Army - Dezeen

   www.dezeen.com/2023/04/06/us-army-branding-siegelgale/

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3. www.army.mil › article › 264594New Army brand redefines 'Be All You Can Be' for a new ...

   www.army.mil › article › 264594

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   Mar 8, 2023 · The brand’s new look and feel consists of a reengineered five-point star logo — (the box has been removed to reflect the limitless possibilities in the Army) coupled with the return of the...

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5. www.transformmagazine.net › articles › 2023U.S. Army logo rebranded for first time in two decades

   www.transformmagazine.net › articles › 2023

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   Mar 30, 2023 · U.S. Army logo rebranded for first time in two decades. Undertaken by global branding firm Siegel+Gale, the U.S. Army rebrand hoped to reflect the possibilities of army service to the next generation of Americans.

6. newsmilitary.com › new-us-army-logo-unveiled-aNew US Army Logo Unveiled: A Modern Twist on Tradition

   newsmilitary.com › new-us-army-logo-unveiled-a

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   May 16, 2024 · What is the new US Army logo and why was it introduced? The new US Army logo is a stylized version of the iconic "Ranger tab" symbol. It features a black shield with gold trim, bordered by two olive branches, and topped with an eagle's head in profile.

7. www.dezeen.com › 2023/04/06 › us-army-brandingSiegel+Gale creates "authentic" branding for US Army - Dezeen

   www.dezeen.com › 2023/04/06 › us-army-branding

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   Apr 6, 2023 · American agency Siegel+Gale has updated the logo and branding of the United States Army for the first time in more than 20 years. The rebranding includes the logo, fonts, iconography and...

8. st-magazine.com › us-army-rebrands-its-logo-andUS Army Rebrands for the First Time in Decades - ST Magazine

   st-magazine.com › us-army-rebrands-its-logo-and

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   Jun 11, 2024 · This transformation is headlined by launching a new logo and reviving the iconic slogan, “Be All You Can Be,” originally used from 1980 to 2001. The rebranding aims to resonate with today’s youth, spotlighting the Army as a gateway to diverse opportunities and significant personal growth.

9. www.army.mil › article › 272177YEAR IN REVIEW: Army rebrand, new initiatives clear path for ...

   www.army.mil › article › 272177

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   Dec 6, 2023 · The brand’s new look and feel consists of a re-engineered five-point star logo coupled with the return of the popular tagline, which was initially used from 1980-2001.

10. recruiting.army.mil › News › ArticleIn with the old, the Army rebrands with a familiar slogan

    recruiting.army.mil › News › Article

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    Mar 13, 2023 · The Army has reengineered its current “Army patch” logo to a five—point star logo that blends the Army’s past, present, and future all into one. In its new form, the Army star is unboxed, to...