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Join the fight and throw down the gauntlet in this fantasy multiplayer strategy game. Summon 500+ warriors from 14 factions through gacha collecting.
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Mar 14, 2024 · Because of this belief, Riot invests hundreds of millions of dollars annually in LoL Esports. Today, we are presenting a new business model to pro teams in the LCS, LEC, and LCK to reflect the changing reality of esports. We’re also working with the LPL on how their business model may evolve.
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We meet players where they are and with empathy. Every...
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Sep 22, 2023 · The company's current strategy is focused on creating games that provide a great player experience, building communities of gamers, and increasing player...
Jan 13, 2022 · The concrete parts of it are that Riot want to make more games, that they want to make more than games by also producing more esports, TV shows (like Arcane), movies and events, and that they've restructured the company into different "pillars" to make that happen.
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- Strategy One: Own Your Bullshit
- Strategy Two: Lean Into The Memes
- Strategy Three: Show The Love in The Product
- Strategy Four: Surprise and Delight Your CORE Audience
- Strategy Five: Signal Tribal Membership
The first strategy Rigney details for dealing with this backlash is simple: “Own your bullshit.” This is related to the release of Teamfight Tactics, which Riot feared fans would reject for being too similar to Dota Auto Chess. Rather than trying to claim complete originality and eating dirt in the process, the team at Riot chose to engage with fan...
You can’t stop the memes. Whether it’s a new game release, a new TV show or someone falling down the stairs at the Golden Globes, memers are gonna meme. Using the case study of Blizzard’s disastrous Diablo: Immortal mobile game announcement, which received uproarious blacklash, Rigney details how Riot planned to lean into existing memes. When one B...
It’s easy to think developers aren’t fans themselves, and gamers can be quick to leap to this conclusion in the case of ‘broken’ or disappointing games. But everyone who makes games pours their heart into them, and Rigney made clear in his thread that developers showing their passions was just as important as fans sharing their love. In League of L...
Everybody loves a nice surprise, and this was the approach Riot took with Legends of Runeterra. It was a risk because mobile games were still largely rejected by the gaming community, but by announcing it as a fun surprise at the end of League of Legends‘ 10 Year celebration alongside two other new games, fans were able to get excited by the very p...
https://twitter.com/RKRigney/status/1213491658165108742 Video games are incredible things, and they have the power to bring people together. Riot knows this, and its community — so they chose to follow up their announcements with a video message sharing their passions and interestsvia humanising stories. Sometimes, it can be easy to see games compa...
We meet players where they are and with empathy. Every interaction is an opportunity to add value, strengthen our relationship, and give them a sense of ownership in the games they love.
Nov 30, 2017 · What happens at Riot when “one-size-fits-all” Agile-defined roles no longer meet our needs? We devise a flexible, human-centric, team leadership model. And we use hats; a bunch of tiny foam hats.
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Nov 22, 2021 · As the game launched in October 2020, fans immediately saw Riot taking a much more active role in shaping Wild Rift’s global esports structure. According to John Needham, this shift in strategy began well before the game’s release.
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