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- For a series that celebrates the analogue (until very recently it was still shot on film, a rarity in contemporary television production), Mad Men has adapted well to the marketing logic of an altogether different era. But the secret of its marketing success stems from its fusion of analogue and digital – a blend of old and new.
theconversation.com/the-secret-of-mad-mens-marketing-success-revealed-25402
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Jun 15, 2018 · Mad Men ran for 7 seasons, and it’s packed full of marketing wisdom. I recently sat down to rewatch the first episode, then immediately paused to start taking notes. The doc ended up around 1500 words. Here are the Mad Men marketing lessons from just one episode. Use the words your audience uses.
Apr 11, 2014 · As a series set in the golden age of marketing, it could be argued that Mad Men has a distinct advantage. Its own campaign can emulate this, take things back to basics, too.
- JP Kelly
Apr 12, 2015 · By watching Mad Men, we become more cognizant of our own lives. At its most basic level, the series centers on capitalism, clear gender roles regarding the sexes, the evolution in racial politics, and unchecked hedonism.
- Jeff Swystun
- Storytelling is Everything. “Mad Men” is famous for its captivating storytelling, and guess what? That’s exactly what advertising is all about! Creating compelling stories that connect with your target audience helps forge an emotional bond with the brand.
- Don’t Be Shy to Unlock Desires. Desire doesn’t just have to be about “sex.” Desire means different things to different people. As an alive and breathing human being, there are things we aren’t aware of consciously that prompt our behavior and motivate us to take action.
- Brand Image Matters. Throughout “Mad Men,” a strong brand image is shown to be vital. The Sterling Cooper agency frequently works with clients to develop or revamp their brand image, understanding that a consistent and coherent brand identity is crucial for long-term success.
- Keep up or Get Left Behind. The 1960s advertising scene was constantly evolving, with new technologies and media platforms emerging. The characters in “Mad Men” had to keep up with these changes to stay ahead of the competition.
May 18, 2015 · The style of ads and the culture at large shifted dramatically between 1960 and 1971. That shift wasn't instant and it wasn't universal, but the ads below show the broad arc of the Mad Men era....
Apr 17, 2024 · Much has changed in marketing departments since Mad Men’s time, but the show had a lot to say about the power of advertising and the art of selling. So what can we still learn from a marketing viewpoint from a series that last aired almost eight years ago?
Mad Men is an American period drama television series created by Matthew Weiner and produced by Lionsgate Television. It ran on cable network AMC from July 19, 2007, to May 17, 2015, with seven seasons and 92 episodes. It is set during the period of March 1960 to November 1970.
