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Access your Analytics accounts and data using a mobile device. The Analytics app gives you access to your Analytics accounts and data whole on the go. Use the app to get high-level...
- How Google Analytics works - Analytics Help
Google Analytics is a platform that collects data from your...
- Google Analytics - Apps on Google Play
The official Google Analytics mobile app: check key metrics...
- Google Mobile App Analytics - Google Search
Google Mobile App Analytics | Analytics Google Analytics is...
- [GA4] Set up Analytics for a website and/or app - Google Help
Discover how to set up Google Analytics for your website or...
- How Google Analytics works - Analytics Help
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.
The official Google Analytics mobile app: check key metrics & real-time data.
- Best Practices for Mobile App Analytics Set Up
- Mobile App Acquisitions
- Mobile App Users
- Mobile App Engagement Report
- Campaign Tracking
- What is Mobile App Analytics?
- Best Practices for Mobile App Analytics Set Up
- Goals
- Events
- Mobile App Overview Report
- Mobile App Acquisitions
- New Users
- Google Play Sources
- Use Custom Campaigns to learn more about Sources
- Mobile App Users
- Overview
- App Versions
- Demographics: Location and Languages
- Devices and Network
- Mobile App Engagement Report
- Overview
- Screens
- Engagement flow
- Crashes and Exceptions
- App Speed
- Goals and Ecommerce Reports
- Goals
- Overview
- Goal Screens
- Goal Flow
- Ecommerce
- Overview
- Product Performance
- Sales Performance
- Transactions
- Time to purchase
- Campaign Tracking
- General Campaign Tracking
- Implementing General Campaign Tracking
- Referral Tracking
Track diferent apps in separate properties Track dierent platforms of an app in the same property Track app editions based on feature similarities Track diferent app versions in the same property
New Users Google Play Sources Use Custom Campaigns to learn more about Sources
Overview App Versions Demographics: Location and Languages Devices and Network
Overview Screens Engagement flow Crashes and Exception App Speed Behavior
General Campaign Tracking Referral Tracking Campaign Parameters Google Mobile App Analytics | Analytics Google Analytics is an enterprise-class analytics solution that gives you rich insights into your digital trafic and marketing efectiveness. Powerful, flexible and easy-to-use features let you see and analyze your trafic data in an entirely n...
App Tracking captures mobile app specific usage data and integrates it with your Google Analytics account, where you can re-apply your knowledge of web analytics to dedicated app reports. This suite of reports provides the tools and metrics you need to analyze and evaluate your app performance, including: the number of installations devices and net...
Google Analytics is flexible and can support diferent account configurations, but these variations afect how data appears in your reports. Before you set up app tracking using Google Analytics, we recommend you consider your long term reporting goals and how they might afect your account structure. When you’re ready to get started, following these ...
Goals and Funnels are a versatile way to measure how well your site or app fulfills your target objectives. You can set up individual Goals to track discrete actions, like transactions with a minimum purchase amount or the amount of time spent on a screen. A Funnel lets you specify a path you expect trafic to take to reach a Goal. Combing Goals and...
Events are unique content actions in your app that don’t require a new screen to load, like a download, social recommendation, or an ad click. The Events reports are highly customizable and cannot provide any data until you complete additional set up. Setting up Event Tracking requires technical knowledge and access to your app, and should be compl...
The App Overview report is a summary of the most salient data in all the App Tracking reports. Use this report to assess the general health of your app and to follow data trends from the key reporting areas: Acquisitions, Users, Engagement, and Outcomes. The App Overview is the default report for app properties. Customize the Overview report using ...
The Acquisitions reports give you data about how your app is acquiring users, including the total of new users and the most popular devices and operating systems. You can use the New Users report to identify characteristics of the user groups adopting your app. Use the Google Play Sources report to see which channels should be optimized to attract ...
This report gives you an overview of the first launches, or the number of visits in which the app is opened for the first time on a device, including the total number of New Users their Operating System, App Version, and the Country/Territory. Note that Active Users includes all users, both new users and the returning users that have opened your ap...
See the Source and the Medium for trafic coming to your app via the Google Play Store. The Source is the place last visited before Google Play Store (e.g., a search engine like google.com, or your own website) while the Medium is the method a visitor used to arrive at that source (e.g, direct, referred by another site, clicking an ad). This report ...
If you set up Custom Campaigns, you can also use the Google Play Sources reports to find more information about where users come from before they download your app. Custom Campaigns allow you to define and append parameters to a URL, including the Google Play webpage for your app and any webpages you use to host your app download. Setting up Custom...
The Users reports give you sense of the people that use an app and how they interact with it. Data from these reports can help you uncover new markets and help you improve the performance of the app itself.
Get the big-picture view of your Sessions and Users, including Average Session Duration, total number of Screen Views, Screens Viewed per Session (Screens/Session), the percentage of New and Returning Users, and the top Languages and Location of users. Hover over sections of the OS Versions and Top Network Operators reports to see more details, or ...
Compare performances of diferent versions of your app. Depending on your criteria for new releases, you can use this report to compare either a large-scale change or specific feature adjustment. For data to appear in this report, you must include the same property tracking ID in every updated release of an app.
See who’s using your app around the world. Is it popular in a specific region or language group? Is it being adopted unexpectedly by another group of users? Based on data you see in these reports, you may want to reach a broader audience or concentrate on targeting a specific demographic. Because location data is based on mobile devices, data at th...
These reports tell you which devices, networks, and operating systems are used to access an app. Use this data to optimize your app for the most popular Operating Systems, Screen Resolutions, and Devices.
The Engagement reports help you discover how visitors use your app. You can use this set of reports to track a wide range of information about your visitors, including: the total number of screens seen per visit the order in which screens are viewed the number of technical errors, including app crashes how often visitors return to the app how ...
Get a high-level summary of how users interact with app content. The Overview includes usage metrics like Screen Views, Crashes, and the Total number of Events that occur on a screen. Click view full report to jump to that specific report for a deeper analysis.
Evaluate the performance of each screen in your app. This report and breaks out screen usage metrics, like the number of Screen Views, Unique Screen Views, and the % Exit from a Screen.
Visualize the path visitors traveled from one Screen or Event to the next. This report can help you discover what app content keeps visitors engaged with your app. See visitor movement between Screens, Events, or a blended view of both Screens and Events. You must set up Events in your app tracking code before they appear in the Engagement Flow. Se...
This report shows the name and a brief description of the top Exceptions, or technical errors, that happen in your app. Crashes are automatically parsed out from other exceptions. You can define more exception types in your App Tracking code for more detail on other exceptions. Network failures and empty search results are two examples of common ex...
Use App Speed reports to see how long diferent requests take to load in your app. You might, for example, want to track how quickly a game level loads or a search returns results. The App Speed reports require additional set up in your app tracking code that should be completed by the developer. Visit our Developer Guide for detailed instructions o...
When you set up Goals and Ecommerce Tracking in your Google Analytics account, you can use the Outcome reports to track performance objectives and revenue targets. Goals are a versatile way to measure how well your app fulfills customized, targeted objectives. You can set up individual Goals to track discrete actions like a minimum session duration...
Referrer tracking is similar to setCampaign in that it allows you to track a referring source that may have launched your app after it has already been installed on a user’s device. The diference is that referrer tracking takes a single string as a parameter, rather than a campaign parameter string. When a link or another app caused your app to lau...
Referrer tracking is similar to setCampaign in that it allows you to track a referring source that may have launched your app after it has already been installed on a user’s device. The diference is that referrer tracking takes a single string as a parameter, rather than a campaign parameter string. When a link or another app caused your app to lau...
Referrer tracking is similar to setCampaign in that it allows you to track a referring source that may have launched your app after it has already been installed on a user’s device. The diference is that referrer tracking takes a single string as a parameter, rather than a campaign parameter string. When a link or another app caused your app to lau...
Referrer tracking is similar to setCampaign in that it allows you to track a referring source that may have launched your app after it has already been installed on a user’s device. The diference is that referrer tracking takes a single string as a parameter, rather than a campaign parameter string. When a link or another app caused your app to lau...
Referrer tracking is similar to setCampaign in that it allows you to track a referring source that may have launched your app after it has already been installed on a user’s device. The diference is that referrer tracking takes a single string as a parameter, rather than a campaign parameter string. When a link or another app caused your app to lau...
Referrer tracking is similar to setCampaign in that it allows you to track a referring source that may have launched your app after it has already been installed on a user’s device. The diference is that referrer tracking takes a single string as a parameter, rather than a campaign parameter string. When a link or another app caused your app to lau...
Referrer tracking is similar to setCampaign in that it allows you to track a referring source that may have launched your app after it has already been installed on a user’s device. The diference is that referrer tracking takes a single string as a parameter, rather than a campaign parameter string. When a link or another app caused your app to lau...
Referrer tracking is similar to setCampaign in that it allows you to track a referring source that may have launched your app after it has already been installed on a user’s device. The diference is that referrer tracking takes a single string as a parameter, rather than a campaign parameter string. When a link or another app caused your app to lau...
Referrer tracking is similar to setCampaign in that it allows you to track a referring source that may have launched your app after it has already been installed on a user’s device. The diference is that referrer tracking takes a single string as a parameter, rather than a campaign parameter string. When a link or another app caused your app to lau...
Referrer tracking is similar to setCampaign in that it allows you to track a referring source that may have launched your app after it has already been installed on a user’s device. The diference is that referrer tracking takes a single string as a parameter, rather than a campaign parameter string. When a link or another app caused your app to lau...
Referrer tracking is similar to setCampaign in that it allows you to track a referring source that may have launched your app after it has already been installed on a user’s device. The diference is that referrer tracking takes a single string as a parameter, rather than a campaign parameter string. When a link or another app caused your app to lau...
Referrer tracking is similar to setCampaign in that it allows you to track a referring source that may have launched your app after it has already been installed on a user’s device. The diference is that referrer tracking takes a single string as a parameter, rather than a campaign parameter string. When a link or another app caused your app to lau...
Referrer tracking is similar to setCampaign in that it allows you to track a referring source that may have launched your app after it has already been installed on a user’s device. The diference is that referrer tracking takes a single string as a parameter, rather than a campaign parameter string. When a link or another app caused your app to lau...
Referrer tracking is similar to setCampaign in that it allows you to track a referring source that may have launched your app after it has already been installed on a user’s device. The diference is that referrer tracking takes a single string as a parameter, rather than a campaign parameter string. When a link or another app caused your app to lau...
Learn how to make the most of Google Analytics 4 for your mobile apps with our comprehensive guide. Discover how to set up app data streams, track conversions, analyze reports, and reap the benefits of this powerful analytics tool.
Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.
Go to Analytics and select the Analytics account you registered the app with. If you're unsure, look for the Analytics tracking ID in the google-services. js...
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