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Why Use Baidu Tuiguang? Baidu is the dominant player in the search engine market in China, accounting for 60% of the market share. To create keywords and ads, manage your budget, change your matching methods, add negative keywords—basically carry out any of the essential duties of PPC account management on Baidu—you must be able to use ...
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Maximize Results From Baidu. Since 2008, we’ve built a range...
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- Can You Advertise on Baidu?
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- Baidu: The Leading Search Engine in China
- Advertising in China: Baidu PPC Ads
- How to Set Up A Baidu PPC account?
- Main Differences Between Baidu and Google Paid Ads
- Baidu Advertising Platform: Baidu Tuigang
- Types of Paid Ads on Baidu
- Should You Use Baidu PPC?
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Advertising on Baidu is an effective way to reach Chinese customers, but it must be done carefully. To place an advert on Baidu, businesses must have a business registration certificate and either a Chinese business license or an overseas business license.
Baidu’s Market Dominance: Baidu is the leading search engine in China, holding about 70% of the search engine market share, making it a critical platform for reaching Chinese customers.Advertising Requirements: To advertise on Baidu, businesses need a business registration certificate and either a Chinese or overseas business license.PPC Advertising Focus: Baidu primarily uses PPC (Pay-per-click) advertising, which is trusted more in China compared to the West.Ad Features and Limitations: Baidu PPC ads allow for two lines of ad copywriting, but often only one line is displayed. There are specific limitations for certain product categories like health and...With more than 1.05 billion internet users as of 2023, the Chinese population is increasingly relying on the web to look for information when it comes to a brand’s reputation, reviews, pictures, videos, etc. As the most popular Chinese search engine, Baidu stands as the 5th most consulted website in the world. It represents around 70% of the search...
In the past decade, the internet advertising market has been expanding at a double-digit growth rate. However, when it comes to advertising in China, you have to focus not only on the most popular platforms in terms of users but also (and most importantly) on each platform’s infrastructureto see if your advertising campaign fits their services. Thu...
In order to apply for Baidu’s PPC advertising, you will need to submit a bunch of documents for Baidu to check the potential and seriousness of your company, as well as respect some strict prerequisites.
Whilst there are of course some similarities, it is important to understand the differences between these two different search engines if you want to optimize your advertising strategies and visibility on Baidu.
Baidu Tuigang is a PPC (pay-per-click) advertising platformsimilar to Google Adwords and Adsense. By using this platform, you’ll be able to display your ads on the search results pages of Baidu and on websites that are within Baidu’s ecosystem. Even though the admin interface is primarily in Mandarin Chinese, there’s also an English version that ha...
ProTheme
This service is available to Baidu Union members that are then allowed to display promotional links on specific web pages, as well as music players, apps, desktop apps, etc. Because the ads are more targeted to relevant searches than using Baidu Tuigang, there are highly appreciated when targeting a specific audience.
Pay for placement
By using this service, you will be able to reach customers following relevant searches. According to the relevant keywords, your website links and information will be displayed on Baidu. Thanks to P4P, you can for example buy priority placement of your business’ site within search results (contrary to Google).
Baidu TV
Baidu’s advertising service is mainly designed for video advertisements and is available for Baidu Union members’ websites. Advertisers can choose which sites and where they want to display their video ads.
Although Baidu PPC is useful to kick start your project and get traffic at the beginning, in the long term, an SEO strategy is more beneficial. Indeed, organic traffic is more qualitative than paid traffic and less susceptible to not getting any views the day your competitors decide to bid more than you on your keywords. Organic results may not be ...
We are a digital agency specializing in the Chinese market and based in Shanghai, China. We are a dedicated team of international marketers specializing in the Chinese market: social media, web, digital tools, and also Baidu of course in terms of SEO & PPC. For more information please contact our specialists to talk about your project. 1. Our Baidu...
Mar 25, 2024 · Baidu Tuiguang refers to Baidu's promotion platform where advertisers can create and manage their advertising campaigns, including text ads, display ads, and more. Baidu Wangmeng (百度网盟) Baidu's display network, boasting over 600,000 partner websites of all types of sectors and areas of interest. Image from MarketMeChina. Baidu Baike (百度百科)
Jun 16, 2023 · Baidu SEM, also known as Baidu PPC or Pay-Per-Click ads, is the advertising option offered on Baidu's search engine. It is an integral part of Search Engine Marketing, providing international brands with the quickest and most efficient way of gaining exposure on Baidu's search engine results pages.
Feb 22, 2024 · Baidu PPC, also recognized under various names such as 百度推广, Baidu Phoenix Nest, Baidu Ads, Baidu Adwords, Baidu SEM, and Baidu Tuiguang, represents Baidu's sophisticated pay-per-click advertising platform. Within this system, advertisers engage in competitive bidding for a selection of keywords.
Oct 26, 2023 · As Baidu is the main search engine in China, we will focus on Baidu PPC in this section. It will help your business to increase its reach in the Middle Kingdom, acquire new leads, and build brand awareness. To give you a general idea, Baidu ads work similarly to Google ads.
