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- The Cleveland Plain Dealer wanted to do something to try and soften the impression of the city around the country, so the phrase - "New York's the Big Apple, but Cleveland's a Plum" - was born.
clevelandvintage.com/blogs/cleveland/new-yorks-the-big-apple-but-clevelands-a-plum-the-slogan-to-take-on-nycNew York's the Big Apple, But Cleveland's a Plum: The Slogan ...
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You know New York's the Big Apple, but did you know that Cleveland's a Plum? Let's take a look at the origins behind this infamous Northeast Ohio slogan.
May 17, 2017 · New York's the Big Apple, but Cleveland's a Plum You might have seen this slogan on a T-shirt and wondered what it means. The phrase was coined by The Plain Dealer in 1981 to promote the city.
- Forest City. Forest City is known to be Cleveland’s first nickname, coined way back in the 1850s. Cleveland, being called the Forest City, is credited to the 1840s mayor and Cleveland Horticultural Society secretary, WM.
- Sixth City / Fifth City. Cleveland gained names based on the city’s substantial growth in the 20 century. Cleveland became among the most populous cities in the United States between 1890 and 1970.
- The Best Location in the Nation. The Best Location in the Nation was coined after the Cleveland Electric Illuminating Co. spearheaded a marketing campaign in 1944.
- The Mistake on the Lake / The Mistake by the Lake. Between the 1960s and 1970s, Cleveland experienced a steep decline in terms of economy, racial issues, environmental problems, and political turmoil.
Feb 27, 2023 · Two campaigns of the 1980s promoted the unique aspects of Cleveland - “America’s North Coast” and “The Rock’n’Roll Capital of the World.” The slogan “Cleveland is a Plum” took another approach - a highly creative slogan that captured the public’s interest.
Feb 14, 2012 · Another trying brand was the Plain Dealer-driven Cleveland’s a Plum campaign that began in 1981. Starting as a bumper sticker insert that read “New York’s the Big Apple, but Cleveland’s a Plum,” the motto began popping up on buttons and t-shirts, with Mayor George Voinovich soon shamelessly throwing out the “first plum” at a ...
Local businesses and citizens embraced the nickname throughout the 1980s. In 1987, the newly developed Cleveland lakefront was dubbed “North Coast Harbor” after a naming contest in The Plain Dealer. A few years earlier, however, The Plain Dealer had created their own slogan: “Cleveland is a Plum.”
