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Two years ago Starbucks ran into trouble, and Schultz was called on to serve a second time as its CEO. In this edited interview, he talks about the effects of the financial crisis on Starbucks’s...
Jun 24, 2010 · HOWARD SCHULTZ I decided– against the advice of the team that I have at the time, because it was over $30 million– to take 10,000 store managers to New Orleans. Why did I pick New Orleans?
Dec 19, 2013 · Schultz called together 10,000 of Starbuck’s managers to a four-day conference in New Orleans where he acted as communicator-in-chief. His goal?
Dec 27, 2009 · So Schultz started there, assembling 10,000 key employees — executives and store managers — for a retreat in New Orleans where he intended to build the foundation for Starbucks’ comeback. “New Orleans served as a great foundation of bringing people together toward a common goal,” he says.
Mar 21, 2010 · But not all costs were slashed. Mr Schultz drew criticism for flying 10,000 US store managers to New Orleans for a three-day leadership conference in October 2008.
Oct 10, 2019 · Episode 2 of ‘Sonic Boom’ tells the story of how coffee impresario Howard Schultz and a recession contributed to the franchise’s exodus.
People also ask
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Aug 25, 2014 · The answer, in Schultz's mind, was a three-day conference in New Orleans in October 2008, a moment when the global economy happened to be tanking. Starbucks' fourth quarter profits were down 97 percent from the same time a year earlier; for the fiscal year, net earnings were down 53 percent to $316 million.
