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Dec 13, 2023 · Y2K fashion has returned to the catwalk with a vengeance. Here, Vogue takes a look at the resurgence of the best early aughts trends we've seen in 2023.
May 8, 2023 · See your favorite celebrities wearing popular fashion brands from the '90s and 2000s, then shop vintage pieces to bring your closet a dose of nostalgia.
- Sarah Wasilak
- What Is Y2K Aesthetic?
- Why Is Y2K Aesthetic back?
- Y2K Outfits
The Y2K aesthetic is radically distinctive and inspired by the mid-’90s and early 2000s when the internet became more popular during the dot-com boom. This style is typically quite futuristic with a slightly retro edge – think shiny materials, chunky sneakers, pleated skirts, baguette bags, and colorful sunglasses. With the massive technological ad...
It’s no surprise when the biggest fashion trends from decades past circle back with a fresh take. The early 2000s were very experimental, and with Gen Z and Millennials welcoming a nostalgia for the era, it was only a matter of time before the style returned. Some of the key pieces from the Y2K aesthetic are bigger than others, including wide-leg j...
Baby Tees
These teeny-tiny t-shirts are some of the cutest trends from the early 2000s to make a comeback. Typically, these shirts are cropped above the belly button and are higher fit across the chest. You can find tops with quirky quotes, cute characters or patterns on the front, or graphics of the iconic Y2K brands like Fiorucci or Juicy Couture. Style these with a pair of loose-fitting jeans, pleated skirt, or denim cut-offs – it’s a versatile option for your wardrobe and suits almost anything.
Shiny Materials
With the tech boom in the early 2000s, the idea of futuristic fashion was a huge trend. Shiny materials in silver or pearlescent shades are a great way to make your outfit pop and add a touch of nostalgia. Try a metallic puffer jacket or a pair of pants. Wear them with other bright colors like pink, blue or purple. Wear accessories or a crop top in the luminous fabric if you prefer to keep it subtle.
Baguette Bags
The first-ever ‘it’ bag is back and bigger than ever. The iconic baguette bag is a true symbol of the Y2K aesthetic, thanks to its surge in popularity by Carrie Bradshaw in Sex and the City. These little bags nestle under your arm and are the perfect accessory for your daily getup. For a truly nostalgic feel, you can opt for a vintage Louis Vuitton Pochette or Fendi Baguette – pastel shades are a great option for lovers of the era. If you prefer futuristic touches, shoulder bags feature metal...
- Maria Lalonde
- Juicy Couture. If there is one outfit that epitomizes Y2K style, it’s the Juicy Couture’s velour tracksuit. Originally championed by celebs like Paris Hilton and Kim Kardashian, these cozy-but-sexy Y2K outfits are reemerging among Gen Zers who weren’t old enough to remember its heyday.
- True Religion. In the early 2000s, True Religion was arguably one of the hippest denim brands. Fergie even immortalized the Y2K jeans in the Black Eyed Peas song “My Humps.”
- Ed Hardy. Ed Hardy, a brand known for its trucker hats and graphic tees, is another one of the Y2K clothing stores enjoying a revival. Drawing old and new fans alike, the fashion label is emblazoning new products with the original tattoo-inspired artwork from the late Don Ed Hardy.
- Von Dutch. Von Dutch trucker hats were on all the cool kids in the early 2000s but disappeared circa 2003. Fast-forward to 2022, and the Y2K headgear is back.
Feb 15, 2024 · Fashion brands and retailers have capitalised on the popularity of Y2K fashion by releasing collections inspired by the era’s aesthetic, featuring iconic pieces such as low-rise jeans, velour tracksuits, and butterfly clips.
Jul 17, 2021 · So, too, have some of the decade’s most notorious brands, whether the 2020 relaunch of Juicy Couture, or the resurgence of the Ugg through modish collaborations with the likes of Y/Project and Molly Goddard.
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