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Puma SE is a German multinational corporation who design and manufacture athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. [ 6 ] The company was founded in 1948 by Rudolf Dassler (1898–1974).
The company is registered as a business in January 1948. Operations commence on June 1, 1948. Four months later on October 1, 1948, the PUMA brand is born and registered at the German Patent and Trademark Office. In December 1948, Rudolf Dassler announces his decision to name the company “ PUMA Schuhfabrik Rudolf Dassler ”.
Rudolf " Rudi " Dassler (26 March 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi party, businessman and founder of sportswear company Puma. He was the older brother of Adidas founder, Adolf "Adi" Dassler. The brothers were partners in a shoe company Adolf started, "Gebrüder Dassler Schuhfabrik" (German for ...
The Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th century. Their feud led to the creation of Adidas and Puma, two of the biggest shoe manufacturing companies, and started a long-lasting rivalry between the two companies ...
Oct 2, 2024 · The founder of Puma, Rudolf Dassler, is the brother of the man who founded Adidas. Rudolf started a shoe company called Gebrüder Dassler with his brother, Adolf “Adi” Dassler, before parting ways and building their own brand. Rudolf founded Puma in 1948 — a year earlier than the establishment of Adidas.
Dec 28, 2023 · Initially, it was a family-owned business, with the Dassler brothers driving its success. However, their diverging visions for the brand eventually led to a split in 1948, and Rudolf Dassler went on to establish Puma as an independent company. Evolution of Puma’s Ownership. Over the years, Puma’s ownership underwent significant shifts.
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Jan 9, 2021 · A bitter sibling rivalry leads one brother to launch Adidas and the other Puma. German brothers Adolf Dassler (left) and Rudolf Dassler (right). They built the Dassler shoe company before World War II but a bitter family split in 1948 led Adolf to create Adidas and Rudolf to launch Puma. Posted Saturday, January 9, 2021 8:00 am.
