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- So, what exactly was the secret behind the marketing success of the film For starters, it was a viral campaign that tapped into the existing fan base of the comic book hero, Batman. The marketing team created ways for the fans to engage in an immersive online and offline experience by placing Joker cards throughout various fan-favorite locations.
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For more than a year before The Dark Knight’s release, a team of people at the Burbank-based agency 42 Entertainment were working behind the scenes, engineering a series of elaborate, Dark...
- 9 min
- Scott Meslow
Mar 12, 2015 · The characters employed are from the database of Batman universe characters, with the remix being a unique spin on the narrative that involves a election campaign for the fictional character of Harvey Dent, with the antagonist (The Joker) making himself known to try and derail the whole thing.
Dec 1, 2020 · Before Christopher Nolan’s critically acclaimed The Dark Knight (2008) even came out, audiences knew the film’s most famous line. A viral marketing campaign infected cities around the world, with posters of the Joker’s silhouette and ragged, red smile appearing across bus-stops and billboards.
The Dark Knight was marketed with an innovative interactive viral campaign that initially focused on countering criticism of Ledger's casting by those who believed he was a poor choice to portray the Joker. Ledger died from an accidental prescription drug overdose in January 2008, leading to widespread interest from the press and public ...
It was a landmark campaign that expanded the possible for immersive entertainment and movie marketing. The Dark Knight campaign lasted over a year. Many of the big things that we accomplished began with little things that fans happened to find. Like the Joker cards that we left at comic book stores.
Feb 25, 2009 · Film School Rejects has a great video that takes a look at the phenomenon of "The Dark Knight's" viral campaign. Here's a disturbing thought: viral marketing like this can only get bigger.
Jan 8, 2015 · As part of a buzz-driving marketing campaign for the final installment in Christopher Nolan's Batman trilogy, Warner Brothers announced the trailer on the film's website, telling fans that to see...
