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  1. Jan 18, 2022 · British consumers spent £662.5m on lamb in 2021, 1.5% more than the previous year and a whopping 12.6% more than 2019. The strong lamb sales at the end of the year were part of a robust Christmas period for the grocery sector, despite price inflation becoming more acute.

    • Lamb Retail Sales by Consumer Demographics
    • Price Challenge
    • Consumer Perceptions
    • Environment Perceptions
    • Important Consumer Considerations For AHDB and The Supply Chain

    Just under a third (28%) of lamb meal occasions occur on a Sunday – this rises to around half if you looked just at lamb roasting joints (Kantar Usage 52 week end 29 Nov 2020). This highlights the importance of Sunday roasts to overall category performance. The longer-term decline of the traditional Sunday roast is making it increasingly important ...

    The most notable consumer consideration for lamb is its price and consumers’ reaction to that, with AHDB research indicating that 64% of consumer agree that lamb is too expensive to eat on a regular basis (AHDB/YouGov Consumer Tracker Feb 2020). With price already acting as a barrier, the economic fallout from COVID could see increased challenges f...

    Evidence around consumers’ perception of lamb highlights a number of strengths and weaknesses. Notable attractions of lamb for consumers are it is ‘tasty’ (58%) and a‘good source of protein’ (50%). However, only 27% of consumers perceive lamb as being ‘good for you’ with many thinking that lamb can be ‘fatty’ (57%) (AHDB/YouGov Consumer Tracker Nov...

    The environment is another area of growing consumer interest. Here, most consumers believe farmers care about the planet, with 64 per cent in agreement (AHDB/Blue Marble Trust Research 2020). Indeed, many aspects of UK sheep meat production, such as grass-based and extensive, may lend themselves to a good news story on the environment. In recent ye...

    Utilise evidence around changing consumer needs to inform planning and protect plate share.
    Connect with the next generation of lamb consumers, who are willing to pay more for the unique intrinsic qualities of lamb, so that we extract the most value from every animal, as well as redefinin...
    Focus on positioning lamb as a positive contributor to wellbeing so it benefits from the growing consumer interest in health. Leverage the sustainability and naturalness of lamb to appeal to a broa...
  2. Sep 29, 2024 · GB household lamb purchases. This dashboard is designed to provide a dynamic overview of the latest retail market data for the lamb sector. It breaks down spend, volume sales as well as average prices by product and allows you to see these changes over time.

  3. But lamb is becoming less popular, and sales have declined by about 11 per cent over the past year alone, according to the Agriculture & Horticulture Development Board.

    • Lizzie Rivera
    • Ribs. Of course, the ribs are the number one cut of lamb. The elegant crowd-favorite lamb chops and rack of lamb come from the rib cuts. According to Cooks Illustrated, cuts from the rib, including rack of lamb and rib chops, contain less fat than other lamb cuts and taste sweeter and milder.
    • Shoulder. The shoulder of the lamb is a highly desirable cut, though it contains plenty of tough muscle fibers and tendons that require long cooking times and lots of heat.
    • Loin. The lamb loin can also be called the saddle, which should give you a good idea of its location on the lamb (it's where a saddle would go if you decide to take a ride on a lamb).
    • Hindshank. Since lambs use their hind legs so often, they carry a fair amount of meat. Marx Imports states that the meat on a hindshank is lean and typically sold on the bone.
  4. Apr 7, 2021 · While shoppers used to be wary due to its higher price tag, store sales of lamb jumped 28% year-over-year as of last month, according to Nielsen. Meanwhile, beef sales rose 25.6% and pork sales increased 20.5% over the same period, reported The Seattle Times (April 3).

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  6. In terms of what we buy and eat, ‘lamb’ refers to any sheep under a year old. The sweet, tender ‘new-season lamb’ so popular at Easter is four to six months old. So, if sheep are giving birth in early spring, that doesn’t give them much time to mature in time for Easter...

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