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$2.5 million
- $2.5 million (worldwide rentals) [ 3 ]
en.wikipedia.org/wiki/It_Happened_One_Night
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Why did Columbia discontinue selling undershirts?
Jun 23, 2023 · Released in 1934, “It Happened One Night” is a classic romantic comedy that has stood the test of time. Directed by Frank Capra and starring Clark Gable and Claudette Colbert, the film tells the story of a runaway heiress and a down-on-his-luck reporter who find themselves on a hilarious cross-country adventure.
It Happened One Night is a 1934 American pre-Code romantic comedy film with elements of screwball comedy directed and co-produced by Frank Capra, in collaboration with Harry Cohn, in which a pampered socialite (Claudette Colbert) tries to get out from under her father's thumb and falls in love with a roguish reporter (Clark Gable).
Nov 14, 2013 · She demanded a lot of money to do “It Happened One Night,” and surprisingly, Columbia’s Cohn paid her. Reviews for the film were generally good, but it wasn’t an instant blockbuster.
- Writer
Columbia did not have much faith in the film and released it without much fanfare and little advertising. It was quickly pushed out to secondary theaters where it suddenly became a runaway success, and eventually became Columbia's biggest hit to date.
Despite the great effort made by the company, the budget was “high by Columbia standards, but puny when one considers that glitzy MGM was routinely lavishing $1 million on its A pictures”.6 However, a few months later after its release, It Happened One Night had become the most successful film of 1934 ($2,000,000 in the USA box office7 ...
- Jordi Revert
Jan 1, 2014 · It Happened One Night. Columbia Pictures. In significant ways, Colbert actually shaped the production of IHON because of her demands. The budget was $325,000 — $50,000 of which was her salary. Because filming had to be completed in four weeks, shooting began within two days of Colbert’s signing.
Nov 12, 2013 · The minute “It Happened One Night” is brought up, a handful of old chestnuts gets inevitably evoked: its classic status as the ultimate romantic comedy, its Oscar Crown glory and its contribution to the alleged demise of undershirt sales in the U.S. (did anyone ever fact-check that one, by the way?).
