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Where We Are. We maintain a consistent Cornell presence in video, photography, multimedia, web and new media, including our main properties: Cornell.edu, the Cornell Chronicle, Cornellians and the Brand Center website.
- Design Center
Cornell University Brand Center. Logos Academic Non-academic...
- Messaging
Mission. Cornell is a private, Ivy League university and the...
- Merchandising
In order to maintain the university’s identity, we partner...
- Policies
Cornell regulates the use of its property for sales and...
- Support
Request a brand consultation. Merchandise Approval Submit a...
- Downloads
Cornell University Brand Center. Logos Academic Non-academic...
- Academic
Checklist. Hairline and seal logo are equal height. Only...
- Founding Principle
The founding principle of Cornell University was originally...
- Design Center
- Primary Palette
- Secondary Palette
- Accents
- Examples
Used for ~90% of your design or layout. Primary colors are the officially recognized color palette for the university. These colors are critical to leverage the Cornell brand and provide clear university consistency. Logos may only be represented in carnelian, black or white.
Used for ~7% of your design or layout. These neutral hues pair perfectly with the primary palette. Use these as supplementary colors rather than driving colors in layout and communications.
Used for ~3% of your design or layout. Although our primary and secondary palettes should guide most layouts, in certain instances other colors may be needed. For those circumstances, refer to the accent palette. These colors should not be used as full-color bleeds and should be used periodically and in moderation. Note:In no instance should accent...
These simplified web page layout examples show the ratio of primary, secondary and accent colors to each other. For more information about using approved colors, please request a brand consultation.
Apr 26, 2024 · Maintaining brand consistency means ensuring that your brand presence is cohesive across marketing channels over time. This means you'll need to set a schedule for conducting brand audits to make sure everything's on point. The frequency of your brand audits depends on your business needs and resources.
Apr 9, 2024 · Brand IdentityBrand identity is the visual and verbal expression of your brand, including your logo, color scheme, typography, and brand voice. Maintaining consistency in your brand identity helps to build recognition and familiarity, making it easier for customers to identify and connect with your brand across various platforms and channels.
- Joshua Ballard
May 22, 2024 · It’s about forging a cohesive brand identity that resonates with customers on a profound level. In this extensive guide, we will delve deep into brand consistency, offering in-depth insights, fun facts, and practical advice to help businesses of all sizes understand, implement, and reap the benefits of maintaining a consistent brand identity.
Apr 10, 2023 · Brand consistency refers to the practice of presenting a uniform image, message, and experience across all customer interactions, both online and offline. Establishing a consistent and distinctive ...
In order to establish and maintain a consistent and professional identity to our external audiences, Cornell College and Cornell Rams Athletics have brand guides and usage restrictions for our logos and word marks. Our guidelines proper usage of Cornell's logo, colors, and associated images and templates. Please review our brand guides prior to ...
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