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Oct 16, 2024 · A social media calendar, also referred to as a social media content planner, is a schedule that shows all your upcoming social media posts, arranged by date and time. The planner can be a document, a spreadsheet, or a dashboard where you can organize content for multiple social media platforms.
- Conduct a social media audit. Before creating your social media content calendar, you need to conduct a social media audit of past content to evaluate your current online presence.
- Use a social media calendar template. Create a social media content calendar template to stay organized, streamline workflows, improve collaboration and track metrics.
- Select your social media channels and content types. Now that you’ve completed an audit and created a social media content calendar template, you’re ready choose the channels and type of content you want to post.
- Define a social media calendar posting schedule. Once you have an idea of the types of content you’re going to post, you’ll need to create a posting schedule to help keep track of ideal times for publishing.
Oct 21, 2024 · A social media calendar is your roadmap for planning and organizing all upcoming content, including post dates, times, hashtags, images, and links. It can take any format that works for your team: a document, an Excel spreadsheet, or dashboard in your project management tool.
- Conduct a social media audit. Before diving into creating a social media calendar, it's essential to conduct a thorough social media audit. This step will help you gain valuable insights into what content is resonating with your audience and guide your future content strategy.
- Choose your social media channels. When creating a social media calendar, it's crucial to carefully select the social media channels that align with your target audience, content formats, and business objectives.
- Find inspiration. Generating fresh ideas for social media content can be challenging for social media managers, especially when you're consistently producing new content.
- Define your content pillars. Creating content pillars is an effective way to categorize and organize your social media content, and makes it easier for you to fill your content calendar.
- Determine Your Social Media Strategy. You must start by defining your overall social media strategy before you create an Instagram content calendar.
- Audit Your Social Accounts. Next, dig deeper into your social media platforms to gain valuable insights into your current Instagram footprint. Auditing your content on social media helps you grasp your present performance and know what’s effective and what’s not.
- Plan Your Posting Cadence. Once you’re clear on what type of content you must create and publish, establish a cadence. Decide how often you want to post and how far in advance you need to schedule your content.
- Add Your own Content. For this step, decide on the content formats to accomplish your digital content marketing objectives. Here are some examples
May 12, 2024 · Create your own social media calendar with a step-by-step guide, or use this free calendar template to get planning right away.
Aug 27, 2019 · Making a social media calendar helps you create and plan content based on specific, long-term goals. With an at-a-glance view of everything scheduled for your social channels, it is much easier to create a balanced variety of posts that all serve a specific purpose.
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