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- During her tenure as artistic director, Viard worked to continue Lagerfeld’s legacy while also infusing her youth-minded approach into the house’s pieces, introducing designs that spoke to a new generation of Chanel customers with a discerning eye and a penchant for playful yet pragmatic clothes.
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Jun 6, 2024 · Virginie Viard, the quiet, creative force behind a stealthy reimagining of Chanel, may be a woman of few words, but she doesn’t mince them. Her conversation, as her friend the model and music producer Caroline de Maigret says, “is the opposite of small talk. She doesn’t know how to fake it.”.
- Hamish Bowles
Jun 5, 2024 · Virginie Viard, a Chanel stalwart, is saying adieu to the company she first joined, briefly, 37 years ago. Back then, her focus was on embroidery; when she returned to the house Coco Chanel...
Oct 12, 2023 · The unwritten allure propelling her forward can be identified in the presence of the iconic camellia flower, which was the starting point not only for Viard’s Fall-Winter 2023/24 Ready-to-Wear collection, but for CHANEL itself, as it appeared in collections as early as 1924.
Oct 14, 2021 · Chanel is now in the capable hands of Viard, who worked side by side with Lagerfeld for years. Without discarding all that came before, she is quietly asserting her own signature, a combination of soft femininity and rock-and-roll edge.
Jun 10, 2024 · Inspired by Manchester’s music and nightlife, Viard also honoured Chanel's historical love for UK tweed, famously discovered by Coco Chanel during visits to her lover the Duke of Westminster.
Jun 7, 2024 · Under Viard, Chanel reinforced its enduring relationship with cinema, notably supporting films starring Chanel ambassadors. The house also flexed its ties to the film scene via its much-talked-about campaign starring Brad Pitt and Penélope Cruz.
Jun 8, 2020 · Chanel artistic director Virginie Viard talks about the inspiration behind Chanel’s virtual Cruise 2021 collection, while president of fashion Bruno Pavlovsky shares the brand’s views on coronavirus and diversity with Vogue.
