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The company is registered as a business in January 1948. Operations commence on June 1, 1948. Four months later on October 1, 1948, the PUMA brand is born and registered at the German Patent and Trademark Office. In December 1948, Rudolf Dassler announces his decision to name the company “ PUMA Schuhfabrik Rudolf Dassler ”.
Puma SE is a German multinational corporation who design and manufacture athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. [ 6 ] The company was founded in 1948 by Rudolf Dassler (1898–1974).
Oct 2, 2024 · The sportswear brand said in 2003 that it was the biggest deal they’ve ever done with a track and field athlete. And they were hoping Bolt could help them increase brand awareness and sales — the same way Michael Jordan did with Nike. Super Atom was historic for Puma as it began the brand’s dominance in football.
Feb 13, 2024 · Shoes. Sneaker News. Feb 13, 2024 9:07AM EST. The History of Puma: Everything You Need to Know About the 76-Year-Old Brand. ByIan Servantes. Walt "Clyde" Frazier and Rihanna are two of Puma's ...
- Ian Servantes
The name “Puma” was inspired by Rudolf’s nickname, “Rudi,” and his love for the graceful and powerful qualities of the puma, a big cat known for its agility and strength. With this unique combination of his nickname and the characteristics of the puma, Rudolf Dassler created a brand that would stand out in the world of sports footwear.
Jan 24, 2022 · Innovating Football. The launch of PUMA’s SUPER ATOM in 1952 creates a stir. Rudolf Dassler collaborates with experts, such as West Germany’s national coach Sepp Herberger to develop the world’s first boot with screw-in studs. For PUMA, beside a successful product launch, it marks the beginning of our football heritage.
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The Origins of PUMA: 1919-1948. Brothers Rudolf and Adolf Dassler founded a company titled “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory) in their parents home in Herzogenaurach, Germany in 1919, setting out on a mission to create athletic shoes, long before the market was flooded with the options it is today.
