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- Now owner Thomas Cook, which took over the brand in 1998, has confirmed it will be wound up on 27 October. It wants to concentrate on its Cook's Club brand, which it launched in April and believes will appeal to its millennial customers. Thomas Cook tried, unsuccessfully, over the summer to find a buyer for Club 18-30.
www.bbc.com/news/business-45776290Club 18-30: Thomas Cook to close holiday brand this month - BBC
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Oct 7, 2018 · Thomas Cook tried, unsuccessfully, over the summer to find a buyer for Club 18-30. Ingo Burmester, Thomas Cook's UK chief executive said: "We are increasingly focused...
Oct 8, 2018 · Thomas Cook, which took over Club 18-30, has been unsuccessful in finding anyone to acquire the brand for around £5 million which will now be shut on October 27, the BBC reported.
Ironically, bookings increased after the show, but, in 2004, Thomas Cook boss Manny Fontenla-Novoa admitted the brand had “reached maturity”. Attempts to reinvigorate the brand did little, with passenger numbers falling to about 45,000 a year from highs of 100,000 in its heyday.
May 17, 2018 · Thomas Cook bought Club 18-30 in 1998 and in recent years has been trying to shore up its appeal by toning down its raunchy image and marketing campaigns.
Oct 8, 2018 · Thomas Cook tried to find a buyer for Club 18-30 over the summer but had no takers and now wants to concentrate on its Cook's Club brand, which launched in April. Read More...
Club 18-30 was sold on to Thomas Cook in 1998 and took around 45,000 guests each year. The average age of guests was 19, and one third of customers were travelling on holiday without their parents for the first time.
Oct 8, 2018 · Thomas Cook looked for possible buyers, but there was insufficient interest in a brand that is seen as in decline. Thomas Cook is now promoting a new youth brand, Cook’s Club , saying:...
