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Sep 24, 2019 · In the first of a new series of podcasts on definitive and effective marketing campaigns of the past decade, Marketing Week editor Russell Parsons digs into the story behind Direct Line’s ‘Fixer’ campaign. The long-running activity, which features actor Harvey Keitel playing his Winston Wolfe character from Pulp Fiction, cemented the ...
Nov 20, 2019 · For the last four years, Direct Line’s advertising has been fronted by Harvey Keitel’s gangster and fixer Winston Wolfe – a character he brought to life in Quentin Tarantino’s Oscar-winning...
- Stephen Lepitak
Paul from Fraser Actors plays the fireman in this Direct Line ad with Harvey Keitel.
- 41 sec
- 6.9K
- Fraser Models and Actors
Harvey Keitel returns as the ‘Fixer’ Winston Wolf in the latest Direct Line advert from Saatchi & Saatchi London to promote Direct Line’s commitment to protecting their customers’ no claims discount.
- Q: What Made This Back-To-Basics Approach Necessary?
- Q: What Kind of Cultural Change Does This Require Within The Organisation?
- Q: Was It Tough to Push This Change All The Way Through The Business?
Mark Evans:Insurance started as something quite good in the world – the many looking after the few – and over time that was simply eroded because the sole emphasis became price. People lost sight of what it is they are actually buying. An analogy would be that you go into John Lewis and buy a washing machine, and hope you’re never going to use it. ...
Mark Evans:We have done a lot of content marketing and social media work on owning the space of being a fixer and bringing that back internally, encouraging people to see themselves as fixers. We did some cool internal comms stuff with Harvey Keitel. We’re expecting people to be really ‘on it’ and present: in terms of the way they see themselves, t...
Mark Evans:One of the things that we have to our advantage is that we are a relatively new organisation – we went through an IPO process a couple of years ago [after being spun off from Royal Bank of Scotland] and that was a chance for us to refresh a couple of key things, including our values. In the past, we have had the idea of doing something s...
Aug 14, 2014 · Direct Line is to launch a multimillion campaign, featuring Harvey Keitel reprising his ‘The Wolf’ role from Pulp Fiction, that attempts to demonstrate the depth of the insurer’s service to customers.
Jul 3, 2015 · Direct Line and Saatchi & Saatchi London have launched the latest instalment of their successful campaign starring Harvey Keitel as the character Winston Wolf from cult classic Pulp Fiction.
