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A short video about how Google Search works, including how Google’s software indexes the web, ranks sites, flags spam, and serves up results. There’s also a ...
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Dec 1, 2018 · From engineering and product management to sales and program management, Googlers from across the company share what makes working at Google so exciting and meaningful to them.
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- Life at Google
- Relevance
- Engagement
- Quality
- Other Factor: Personalization
- Raising Authoritative Sources
YouTube’s ranking algorithm looks at many factors when determining relevance. Without getting too specific, YouTube points out factors such as the title, tags, description, and video content itself.
YouTube’s search algorithm incorporates aggregate engagement signals from users, such as the watch time of a particular video for a particular query. The company notes that engagement signals are a valuable way to determine relevance as well.
To determine quality, YouTube uses signals that should be very familiar to search marketers. Expertise, authoritativeness, and trustworthiness is also known amongst search marketers as EAT. It should be familiar because Google emphasizes the importance of these signals for its search results as well. See: Surprising Facts About E-A-T
In addition to the above three main factors, YouTube also tries to determine relevancy for each user by taking into account a user’s search and watch history. It’s not uncommon for search results to differ from one user to another for the same query. YouTube search and watch history can be cleared at any time, in which case YouTube’s search results...
YouTube makes a point of mentioning that it prioritizes content from authoritative sources when it’s appropriate to do so. This can include categories of content such as news, politics, and medical or scientific information. In those areas, credibility is key. In other areas, such as music or entertainment, YouTube is more likely to look at signals...
- Senior News Writer
- Search Engine Journal
Whether you're pursuing a passion or a business, we know you put a ton of time and energy into making content that goes on YouTube. It's important for you to understand how your content is...
Jan 11, 2024 · How does the YouTube algorithm actually work? How do people get the content they do? Why does certain content go viral seemingly overnight? The platform is essentially a massive search engine, but more often than not, its users are watching YouTube’s recommendations and not much else.
Wondering how Google Search works? Learn how Google looks through and organises all the information on the Internet to give you the most useful and relevant search results in a fraction of a...
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Apr 8, 2024 · YouTube’s search algorithm prioritizes the following elements: Relevance: The YouTube algorithm tries to match factors like title, tags, content, and description to your search query. Engagement: Signals include watch time and watch percentage, as well as likes, comments, and shares.
