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- In 1976, Vanderbilt and Mohan Murjani teamed up to launch a line of designer jeans under the name, Gloria Vanderbilt by Murjani. The jeans had Vanderbilt’s name embroidered in the back pocket along with the signature white swan logo placed on the front coin pocket.
www.foxbusiness.com/business-leaders/gloria-vanderbilt-designer-jeans-pioneer
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They were “The Perfect Fit” — curve-hugging and tapered in just the right place, Gloria Vanderbilt ‘s designer, dark denim accentuated with an embroidered swan across women’s hips throughout...
Jeans That Fit Your Needs. Gloria Vanderbilt created the designer jean movement and was the first major jeanswear brand launched by a woman, for women. Originally recognized for its iconic fit and signature swan logo, Gloria Vanderbilt always arrives to fit your needs.
Jun 17, 2019 · The jeans were such a massive hit that Vanderbilt was able to expand her business into more product lines: skirts, sweaters, jackets, linens, perfumes. It became a $100 million-dollar empire.
- Jocelyn Silver
Sep 27, 2023 · Gloria Vanderbilt jeans labeled as “petite” are designed for women 5’4″ and under. Petite sizes are smaller overall, with shorter inseams, slimmer legs, and a contoured fit to flatter a shorter, more compact frame.
- Vanderbilt: The Jeans That Changed Everything
- Women, Jeans and Sex Appeal
- Goodbye Gloria Vanderbilt — We’Ll Miss You
Vanderbilt jeans launched in 1977, supported by a massive advertising campaign — and the masses responded. According to the New York Times, the initial production run of 150,000 sets of jeans sold out the day their first TV commercial aired. That commercial and the print ads featured Gloria herself, proving that women loved her as well as her jeans...
Denim has played many roles in our culture. Once the fabric of men’s work pants, it later evolved into a uniform for teenage rebels in the ’50s. In the ’70s, jeans morphed into a symbol for American girl sexuality, thanks in part to Farah Fawcett — who rocked medium-wash flares like no other. But it was Gloria Vanderbilt who kicked off the broader ...
Vanderbilt’s son, Anderson Cooper, reflected on his mother in a heartfelt eulogy. The poignant words go a long way in describing how Vanderbilt lived her life. An artist with a vision, a creative soul, and a woman who — even to those closest to her — seemed to transcend the world that contained her. PSA. It's time to dump Google and switch to Ecosi...
Jun 18, 2019 · For a time, Vanderbilt’s form-fitting jeans, which included a swan logo detail and her signature embroidered on the back right pocket, were the jeans every woman wanted to wear. “They were...
Jun 17, 2019 · The jeans displayed her name on the back pocket for all to see and sported a little swan on the inner front pocket, a reference to Ms. Vanderbilt’s first stage role in 1954, in “The Swan” at...
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