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- Baidu Tuiguang — Baidu’s PPC Management Platform
- Word of Caution – What This Guide Is Not
- Why Use Baidu Tuiguang?
- Baidu Account Setup
- Account Overview
- Account Components, Reports, and Tools
- Researching and Adding Keywords
- Adding Negative Keywords
- Keywords Report
- Changing Keyword Match Type
This is intended to be a basic guide to Baidu Tuiguang (百度推广), Baidu’s pay per click management platform. You can think of it as the Chinese equivalent of Google AdWords. While this guide won’t prepare you to manage a Baidu pay per click account with the efficiency and accuracy of an experienced professional, it will at least provide a basic overvi...
This guide is not an alternative to hiring a PPC professional. Even if you have years of experience with AdWords, Chinese language and cultural differences cannot be underestimated. Pay per click experts understand how their target audience thinks, which enables them to select suitable keywords, write highly-targeted ads, and create high-converting...
Baidu is the dominant player in the search engine market in China, accounting for 60% of the market share. To create keywords and ads, manage your budget, change your matching methods, add negative keywords—basically carry out any of the essential duties of PPC account management on Baidu—you must be able to use Baidu Tuiguang.
Setting up a Baidu account is a fairly extensive process in itself. In a word, Baidu requires any company that wants to setup an account to submit business documents, make website edits, and deposit a minimum of 900USD in the account, amongst other things. We provide this service if you need a little help. After your account is setup, you’ll receiv...
The first thing you see when you login is a basic overview of your account’s current situation: You can see the amount of money left, how many days of advertising can be sustained with the current amount of money, the daily budget, the target locations for the ads, and links to information about account structure (account, campaign, ad group, keywo...
Once you login and check the overall status of your account, you’ll want to select the 推广管理 (promotion management) tab to check specifics as well as update some of the key areas of your account. You can view information related to your campaign, ad groups, keywords, and ads. You can also make edits to various aspects of your account, such as where ...
After you click the keyword tool button you’ll be taken to this page: In the encircled area you can enter in the keyword you want to search. I’ve entered in the term “学英语”, or “study English.” The number on the right of the keyword represents its average daily search volume (calculated over the last 30 days), and the bar on the right is an estimate...
In the 搜索词报告 (search terms report) you’ll find useful information about what terms people are using to find your ads. For example, in the image below you can see that a web user searched “下载手机数据链接” (“download cell phone data link”) and was served an ad for the keyword “智能手机数据分析软件” (“smart phone data analysis software”). If you feel the search term ...
In the 数据报告, click the 关键词报告 link (see below) to produce a keywords report. In the keywords report you can glean valuable information about which keywords you’re spending the most money on, as well as CTRs, impressions, and average CPC. If a certain keyword is eating up a significant amount of your daily spending, it’s important to understand what ...
Go to the keywords (关键词) tab, select a keyword, and then select “修改匹配模式” (change match type). The options are broad match (广泛), phrase match (短语), and exact match (精确). Select the one you want and click 确定 (confirm).
For text: Select a language > Tap to enter text > begin typing > Enter. For spoken word: Select a language > tap the mic > begin speaking at the beep. Tap the Speaker icon to hear the translation. For conversations: Select a language > tap Conversation > begin speaking. Watch the screen for the translation.
About this app. arrow_forward. • Text translation: Translate between 108 languages by typing. • Tap to Translate: Copy text in any app and tap the Google Translate icon to translate (all languages) • Offline: Translate with no internet connection (59 languages) • Instant camera translation: Translate text in images instantly by just ...
Google Translate is a web-based free-to-use translation service developed by Google in April 2006. [11] It translates multiple forms of texts and media such as words, phrases and webpages. Originally, Google Translate was released as a statistical machine translation (SMT) service. [11]
Aug 1, 2024 · Baidu Translate outperforms Google in Chinese language translations, while Google maintains an edge in Western languages. Both offer robust features like image and voice translation, but Baidu’s integration within its ecosystem gives it an advantage for users in China. Baidu Translate vs. other Chinese translation tools
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