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   What is the Army logo & tagline?

   • The logo and tagline are a part of a full-brand ecosystem that helps tell the Army story visually and verbally, including a new custom font, an expanded color palette, new iconography, photography, motion graphics and more.

   New Army brand redefines 'Be All You Can Be' for a new generation

   www.army.mil/article/264594/new_army_brand_redefines_be_all_you_can_be_for_a_new_generation

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   How did Siegel+Gale change the US Army logo?

   • Siegel+Gale, a member of a consortium called Team DDB that holds the design contract with the US Army, was tasked with updating all aspects of the organisation's outward facing branding. The logo removes the yellow star, which formed part of the precious logo, from the box that previously enclosed it and places the words US Army alongside it.

   Siegel+Gale creates "authentic" branding for US Army - Dezeen

   www.dezeen.com/2023/04/06/us-army-branding-siegelgale/

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   What is the new US Army logo?

   • "The new US Army Logo is an evolution of the legacy Army star, modernized for use in digital media." The campaign also implemented new photography and slogans According to the agency, the logo is the result of a multi-year process that involved focus groups including "youth influencers", as well as current and former soldiers.

   Siegel+Gale creates "authentic" branding for US Army - Dezeen

   www.dezeen.com/2023/04/06/us-army-branding-siegelgale/

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   What is the new DoD logo?

   • The U.S. Department of Defense logo, revised in 2021, was updated to give a more classic and formal treatment to visually represent the Department of Defense. Like the DOD Seal, the DOD logo is protected by law from unauthorized use.

   DOD Brand Guide - U.S. Department of Defense

   www.defense.gov/Brand-Guide/

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   Why is the US Army logo a symbol of American culture?

   • "The star has long been a symbol of American culture, dating back to the 13 stars on the first American flag," it continued. "The new US Army Logo is an evolution of the legacy Army star, modernized for use in digital media." The campaign also implemented new photography and slogans

   Siegel+Gale creates "authentic" branding for US Army - Dezeen

   www.dezeen.com/2023/04/06/us-army-branding-siegelgale/

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   When was the DoD logo first used?

   • Authorized users may employ the logo, in keeping with brand standards, in all DOD communications across all media platforms. The DOD seal was first authorized for official use on Aug. 22, 1949, by Defense Secretary Louis Johnson, when the National Military Establishment was redesignated the Department of Defense.

   DOD Brand Guide - U.S. Department of Defense

   www.defense.gov/Brand-Guide/

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2. www.army.mil › article › 264594New Army brand redefines 'Be All You Can Be' for a new ...

   www.army.mil › article › 264594

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   Mar 8, 2023 · The U.S. Army unveils a new brand that features a reengineered five-point star logo and the return of the "Be All You Can Be" slogan. The brand aims to showcase the Army's possibilities for today's youth and inspire them to serve their nation.

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4. commons.wikimedia.org › wiki › File:Logo_of_theFile : Logo of the United States Army.svg - Wikimedia

   commons.wikimedia.org › wiki › File:Logo_of_the

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   • Overview
   • File history
   • Usage on Commons
   • Usage on wikis
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   This article is about the public domain status of a logo image consisting only of simple geometric shapes or text, which was taken or made as part of an official duty by a U.S. Army soldier or employee and therefore in the public domain in the United States.

   See full list on commons.wikimedia.org

   The file contains information about the date/time to view the file as it appeared at that time. You cannot overwrite this file.

   See full list on commons.wikimedia.org

   No description is given in article for this section.

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   Information such as Exif metadata which may have been added by digital camera, scanner or software program used to create or digitize it are included in the file. If modified from original state, some details like timestamp may not fully reflect those of original file and might be completely wrong.

   See full list on commons.wikimedia.org

5. www.transformmagazine.net › articles › 2023U.S. Army logo rebranded for first time in two decades

   www.transformmagazine.net › articles › 2023

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   Mar 30, 2023 · U.S. Army logo rebranded for first time in two decades. Undertaken by global branding firm Siegel+Gale, the U.S. Army rebrand hoped to reflect the possibilities of army service to the next generation of Americans.

6. commons.wikimedia.org › wiki › Category:Logos_andCategory : Logos and seals of the United States Army - Wikimedia

   commons.wikimedia.org › wiki › Category:Logos_and

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   Sep 4, 2023 · Official Logo for the US Army Communications-Electronics Command.png 376 × 122; 30 KB

7. commons.wikimedia.org › wiki › File:Logo_of_theFile : Logo of the United States Army 2023.svg - Wikimedia

   commons.wikimedia.org › wiki › File:Logo_of_the

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   Sep 4, 2023 · This file is a work of a U.S. Army soldier or employee, taken or made as part of that person's official duties. As a work of the U.S. federal government, it is in the public domain in the United States.

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     Evolution of American Army Uniforms | Animated History

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     Army logo

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9. www.defense.gov › Brand-GuideDOD Brand Guide - U.S. Department of Defense

   www.defense.gov › Brand-Guide

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   Feb 7, 2022 · The U.S. Department of Defense logo, revised in 2021, was updated to give a more classic and formal treatment to visually represent the Department of Defense. Like the DOD Seal, the DOD logo is...

10. www.dezeen.com › 2023/04/06 › us-army-brandingSiegel+Gale creates "authentic" branding for US Army - Dezeen

    www.dezeen.com › 2023/04/06 › us-army-branding

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    Apr 6, 2023 · The American agency refreshed the logo, fonts, iconography and tagline of the US Army for a digital-first world. The new logo removes the yellow star from the box and emphasizes the organization's culture and purpose.