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- A merger is the voluntary fusion of two companies on broadly equal terms into one new legal entity. The five major types of mergers are conglomerate, congeneric, market extension, horizontal, and vertical.
www.investopedia.com/terms/m/merger.asp
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Jun 12, 2024 · A merger is the voluntary fusion of two companies on broadly equal terms into one new legal entity. The five major types of mergers are conglomerate, congeneric, market extension, horizontal,...
- Marshall Hargrave
- 2 min
Mar 19, 2024 · A merger is a business deal where two existing, independent companies combine to form a new, singular legal entity. Mergers are voluntary. Typically, both companies are of a similar size and scope and both stand to gain from the transaction.
What is a Merger? A merger refers to an agreement in which two companies join together to form one company. In other words, a merger is the combination of two companies into a single legal entity. In this article, we will look at different types of mergers that companies can undergo.
- Horizontal merger. A horizontal merger is where two competitors combine. Each company benefits as they now have access to the other’s customers and can increase the range of products they offer.
- Vertical merger. A vertical merger where a supplier buys a customer or vice versa. A key characteristic of vertical mergers is that they involve companies who already buy and/or sell to each other.
- Congeneric merger. A congeneric merger is where two businesses have the same customer base, but each provides different type of products or services. For example, a TV manufacturer and a cable company.
- Market-extension merger. A market-extension merger involves a combination of two companies that sell the same products in different markets. An example would be a merger of a UK software company with a foreign software company.
A merger is different from an acquisition. Mergers happen when two or more companies combine to form a new entity, whereas an acquisition is the takeover of a company by another company. Why do Mergers Happen?
Oct 7, 2021 · A merger is a combination of two or more business entities in which the assets and liabilities of all the entities are transferred to one, which continues in existence, while all the others cease to exist.
5 days ago · A merger is an agreement that unites two existing companies into one new company. Learn here why it happens and the different types of mergers.