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  1. Dec 1, 2018 · In this case study of Kraft Television Theatre (KTT), all of these motives are at work and in combination with other complicating factors. The dynamics of purging were affected by the broadcast industry's practices and assumptions.

    • Cynthia B. Meyers
    • 2018
  2. Kraft Television Theatre is an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC, airing at 7:30 p.m. on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else.

    Date
    Episode
    Actor(s)
    June 25, 1947
    "I Like it Here"
    Stefan Schnabel, Alice Yourman, Sterling ...
    February 15, 1950
    "The Silent Room"
    Tommy Nello, Neva Patterson, Jesse White, ...
    February 6, 1952
    "Follow the Dream"
    Vivian Ferrar, Royal Beal
    October 8, 1952
    "The New Tenant"
    Blanche Yurke, Alan Bunce, Katherine ...
    • Anthology Drama
  3. Although it might not have seemed so when it was first broadcast to a tiny audience in New York on 7 May 1947, Kraft Television Theatre proved a milestone in the eventual mastery of the TV medium by major food advertisers.

  4. Kraft Television Theatre proved to be one of the most durable and honored programs of the Golden Age, airing on NBC from 1947 to 1958. Produced by the J. Walter Thompson advertising agency, this live anthology drama was designed to mesh with Kraft's overall marketing strategy, which stressed the concept of "gracious living," an appeal to middle ...

  5. Feb 15, 2024 · Kraft Television Theatre - Kelly (1951) During World War II, an American G.I., who went overseas and fell in love with a French girl, returns to Kansas and a job at a filling station, all the while never forgetting his French love.

  6. From the opening night on May 1, 1947, until its close on October 1, 1958, the Kraft Television Theatre produced 650 small screen dramas of remarkably high quality and consistency. Ranging from Shakespeare to original contemporary plays, and presented live on camera by some of America's best actors and directors, Kraft Television Theatre helped ...

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  8. The Kraft Foods Co. was the sole sponsor of this dramatic anthology series that was the first hour-long series of this kind on American television when it premiered on NBC on 7 May 1947. During the 11 years it was on the air, Kraft Television Theatre presented 650 plays, which were, for the most part, presented live and employed 3,955 actors in ...

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