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Dec 1, 2018 · In this case study of Kraft Television Theatre (KTT), all of these motives are at work and in combination with other complicating factors. The dynamics of purging were affected by the broadcast industry's practices and assumptions.
- Cynthia B. Meyers
- 2018
The Kraft Television Theatre Oral History Project is the result of a year-long study undertaken by the former Center for Advertising History. The objective of the project was to create a collection of oral history interviews that documentated the history and development of Kraft Television Theater, especially the relationship
Feb 15, 2024 · Kraft Television Theatre was an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC, airing at 7:30pm on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else.[1]
Kraft Television Theatre proved to be one of the most durable and honored programs of the Golden Age, airing on NBC from 1947 to 1958. Produced by the J. Walter Thompson advertising agency, this live anthology drama was designed to mesh with Kraft's overall marketing strategy, which stressed the concept of "gracious living," an appeal to middle ...
Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape.
From the opening night on May 1, 1947, until its close on October 1, 1958, the Kraft Television Theatre produced 650 small screen dramas of remarkably high quality and consistency.
Although it might not have seemed so when it was first broadcast to a tiny audience in New York on 7 May 1947, Kraft Television Theatre proved a milestone in the eventual mastery of the TV medium by major food advertisers.
