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  1. Dec 1, 2018 · In this case study of Kraft Television Theatre (KTT), all of these motives are at work and in combination with other complicating factors. The dynamics of purging were affected by the broadcast industry's practices and assumptions.

    • Cynthia B. Meyers
    • 2018
  2. This blog is dedicated to the NBC Television show Kraft Suspense Theatre that ran from 1963 to 1965. Episode List - Season # 1 1.01, 1.02 - The Case Against Paul Ryker - Parts I and II

  3. The Kraft Television Theatre Oral History Project is the result of a year-long study undertaken by the former Center for Advertising History. The objective of the project was to create a collection of oral history interviews that documentated the history and development of Kraft Television Theater, especially the relationship

  4. Kraft Television Theatre proved to be one of the most durable and honored programs of the Golden Age, airing on NBC from 1947 to 1958. Produced by the J. Walter Thompson advertising agency, this live anthology drama was designed to mesh with Kraft's overall marketing strategy, which stressed the concept of "gracious living," an appeal to middle ...

  5. Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape.

  6. Kraft Television Theatre is an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC, airing at 7:30 p.m. on Wednesday evenings until December of that year.

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  8. During the 11 years it was on the air, Kraft Television Theatre presented 650 plays, which were, for the most part, presented live and employed 3,955 actors in over 6,750 roles. It was also the first dramatic series to experiment (in 1953) with colour broadcasts, and it presented two hour-long productions each week (on separate networks).

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