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Dec 1, 2018 · Reber was in charge of casting the television show Kraft Television Theatre for JWT 's client Kraft. While he believed that communists should not be hired, he struggled to maintain the quality of the show against the broad list of performers he was not allowed to use in the mid-1950s.
- Cynthia B. Meyers
- 2018
By 1958, the anthology drama had yielded to serial narratives with their recurring characters and situations, and in April 1958, after a sustained period of ratings lassitude, Kraft decided to sell the rights to the program to Talent Associates, a production company headed by David Susskind.
Feb 15, 2024 · During World War II, an American G.I., who went overseas and fell in love with a French girl, returns to Kansas and a job at a filling station, all the while never forgetting his French love. When he learns that she is coming to New York, he and his pals go to meet her.
Kraft Television Theatre is an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC, airing at 7:30 p.m. on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else.
- Anthology Drama
Although it might not have seemed so when it was first broadcast to a tiny audience in New York on 7 May 1947, Kraft Television Theatre proved a milestone in the eventual mastery of the TV medium by major food advertisers.
May 16, 2009 · My research suggests 586 episodes. From October 1953 to to January 1955, ABC aired a separate dramatic anthology series also sponsored by Kraft and also called Kraft Television Theatre, on ABC. Together, the two anthologies produced an estimated 651 episodes.
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May 7, 2017 · The long-running and critically acclaimed dramatic anthology series Kraft Television Theatre celebrates its 70th anniversary today. It debuted on NBC on Wednesday, May 7th, 1947. Initially, it ran from 7:30-8:30PM ET.
