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Kraft Television Theatre is an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC, airing at 7:30 p.m. on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else.
- Anthology Drama
The series – produced by the J Walter Thompson advertising agency – originated from a small converted radio studio at NBC, and for many years the various dramas were introduced by announcer Ed Herlihy, the Kraft Company’s longtime spokesman.
Feb 15, 2024 · Kraft Television Theatre was an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC, airing at 7:30pm on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else.[1]
Kraft Television Theatre proved to be one of the most durable and honored programs of the Golden Age, airing on NBC from 1947 to 1958. Produced by the J. Walter Thompson advertising agency, this live anthology drama was designed to mesh with Kraft's overall marketing strategy, which stressed the concept of "gracious living," an appeal to middle ...
From the opening night on May 1, 1947, until its close on October 1, 1958, the Kraft Television Theatre produced 650 small screen dramas of remarkably high quality and consistency. Ranging from Shakespeare to original contemporary plays, and presented live on camera by some of America's best actors and directors, Kraft Television Theatre helped ...
Runtime 45m. Total Runtime 16d 10h 45m (526 episodes) Country United States. Languages English. Studios Talent Associates + 1 more. Genres Drama. This live anthology drama series was the first weekly commercial network program. From May to December 1947, NBC aired the show on Wednesday, 7:30 to 8:30 p.m.; for the rest of its run, it was ...
- May 8, 1947
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Kraft Theatre: With Ed Herlihy, Vaughn Taylor, Valerie Cossart, Dan Morgan. A well-received anthology series presenting live television dramas.
