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Kraft Television Theatre is an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC, airing at 7:30 p.m. on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else.
- Anthology Drama
Feb 15, 2024 · Kraft Television Theatre was an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC, airing at 7:30pm on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else.[1]
Kraft Television Theatre proved to be one of the most durable and honored programs of the Golden Age, airing on NBC from 1947 to 1958. Produced by the J. Walter Thompson advertising agency, this live anthology drama was designed to mesh with Kraft's overall marketing strategy, which stressed the concept of "gracious living," an appeal to middle ...
The series – produced by the J Walter Thompson advertising agency – originated from a small converted radio studio at NBC, and for many years the various dramas were introduced by announcer Ed Herlihy, the Kraft Company’s longtime spokesman.
Kraft Television Theatre. From the opening night on May 1, 1947, until its close on October 1, 1958, the Kraft Television Theatre produced 650 small screen dramas of remarkably high quality and consistency.
May 7, 2017 · The long-running and critically acclaimed dramatic anthology series Kraft Television Theatre celebrates its 70th anniversary today. It debuted on NBC on Wednesday, May 7th, 1947. Initially, it ran from 7:30-8:30PM ET.
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Kraft Theatre: With Ed Herlihy, Vaughn Taylor, Valerie Cossart, Dan Morgan. A well-received anthology series presenting live television dramas.
