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Kraft Television Theatre is an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC, airing at 7:30 p.m. on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else.
- Anthology Drama
Kraft Television Theatre. From the opening night on May 1, 1947, until its close on October 1, 1958, the Kraft Television Theatre produced 650 small screen dramas of remarkably high quality and consistency.
Kraft Television Theatre proved to be one of the most durable and honored programs of the Golden Age, airing on NBC from 1947 to 1958. Produced by the J. Walter Thompson advertising agency, this live anthology drama was designed to mesh with Kraft's overall marketing strategy, which stressed the concept of "gracious living," an appeal to middle ...
The series – produced by the J Walter Thompson advertising agency – originated from a small converted radio studio at NBC, and for many years the various dramas were introduced by announcer Ed Herlihy, the Kraft Company’s longtime spokesman.
By the end of its run, more than 650 plays, drama and comedy productions, both original and adaptations for TV, had been presented. One of the most awarded episodes was "Patterns" written by Rod Serling and directed by Fielder Cook with performances from Ed Begley, Everett Sloane, and Richard Kiley.
- May 8, 1947
Kraft Television Theatre is an American drama/anthology television series that began May 7, 1947 on NBC, airing at 7:30pm on Wednesday evenings until December of that year. In January 1948, it moved to 9pm on Wednesdays, continuing in that timeslot until 1958.
People also ask
When did Kraft Television Theatre start?
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What happened to Kraft Mystery Theatre?
Kraft Television Theatre This live anthology drama series was the first weekly commercial network program. From May to December 1947, NBC aired the show on Wednesday, 7:30 to 8:30 p.m.; for the rest of its run, it was broadcast on Wednesday, 9:00 to 10:00 p.m.
