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  1. Apr 14, 2024 · Updated April 14, 2024. Reviewed by. Marguerita Cheng. BlackBerry Limited ( BB ), known as Research in Motion (RIM) until January 2013, has a long history of extreme success and failure. It’s...

  2. Oct 1, 2013 · The Globe and Mail says new chief executive Thorsten Heins’s decision to kill SMS 2.0, backed by Mr Laziridis, and concentrate on BlackBerry 10 was the reason Mr Balsillie eventually quit the ...

  3. Sep 30, 2016 · Success, as BlackBerry had a decade ago, breeds two interrelated negatives: conservatism and complacency.

  4. Feb 1, 2018 · Even after the competitive entry of the iPhone in 2007 and Google’s Android OS in 2008, BlackBerry was certainly not destined for failure. In fact, BlackBerry continued to dominate the smartphone market through 2010, when it still held over 40% of domestic and nearly 20% of global market share. BlackBerry US Market Share Evolution. Source: ComScore

  5. Success by failure. What was a tenuous legal situation, with Blackberry perhaps at risk of losing rights to control its own mark, came back from the edge, because the product was no longer as ...

  6. Oct 10, 2023 · We'll dissect the critical decisions, market shifts, and, most importantly, the glaring lack of innovation that led to its downfall. Whether you're a tech enthusiast, a business leader, or someone interested in the dynamics of success and failure, this article promises to offer valuable insights.

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  8. Jun 1, 2017 · The company established a competitive advantage based on product differentiation and saw BlackBerry become one of the most recognizable and valuable global brands. Unfortunately, the initial success could not be sustained once competitors, and particularly Apple, entered the smartphone market.

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