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  1. Apr 14, 2024 · Updated April 14, 2024. Reviewed by. Marguerita Cheng. BlackBerry Limited ( BB ), known as Research in Motion (RIM) until January 2013, has a long history of extreme success and failure. It’s...

  2. Oct 1, 2013 · The Globe and Mail says new chief executive Thorsten Heins’s decision to kill SMS 2.0, backed by Mr Laziridis, and concentrate on BlackBerry 10 was the reason Mr Balsillie eventually quit the ...

  3. Feb 1, 2018 · Over the ensuing decade, the BlackBerry became the device of choice in corporate America due to its enterprise-level security and business functionality. Even after the competitive entry of the iPhone in 2007 and Google’s Android OS in 2008, BlackBerry was certainly not destined for failure.

  4. Sep 30, 2016 · Nokia’s Symbian might have had the biggest share of the global market, but BlackBerry dominated in the United States, which has been the tastemaker for new technology products since forever. It...

  5. Jun 1, 2017 · The company established a competitive advantage based on product differentiation and saw BlackBerry become one of the most recognizable and valuable global brands. Unfortunately, the initial success could not be sustained once competitors, and particularly Apple, entered the smartphone market.

  6. Knowledge at Wharton Staff. 00:00. Though BlackBerry has less than 1% of the smartphone market share today, it once had more than 50%. The question is how such a successful company could fall so far.

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  8. Oct 15, 2023 · From today’s perspective, it’s easy to condemn BlackBerry as an out and out failure, as the thing we had to make do with until Steve Jobs got his act together.

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