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  1. Use a private browsing window to sign in. Learn more about using Guest mode. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking...

  2. Google Tag Manager lets you manage all your website tags without editing code. Learn how to sign in, use features, integrate with Google and third-party tags, and compare versions.

  3. Google Tag Manager lets you manage all your tags without editing code. Learn how to sign in, integrate with Google and third-party tags, and collaborate across your team.

    • Overview
    • Basics | Set up and install Tag Manager
    • Basics | Set up the Google tag
    • Google Ads | Set up Conversion tracking and Remarketing
    • Google Analytics | Set up Google Analytics 4 events
    • Floodlight | Set up your Floodlight tags with Tag Manager
    • More tag set up guides | Get the most out of Google Tag Manager
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    Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments (aka tags) on your website or mobile app. These guides will get you up to speed quickly, so you can implement measurement code successfully and make smart decisions on your ad spend. Read below for setting up Tag Manager and our available integrations.

    Not sure if you should use Tag Manager? Learn more about tagging options.

    Basics| Set up and install Tag Manager

    Do you want to manage all your tags in one place? Learn about setting up Tag Manager for your websites.

    Basics| Set up the Google tag

    The Google tag is the basis for measuring all Google products.

    Google Ads| Set up Conversion tracking and Remarketing

    Do you want to manage your Google Ads conversions and remarketing tags with Tag Manager?

    Google Analytics| Set up Google Analytics 4 events

    Tag Manager is tightly integrated with Google Analytics 4. Tag Manager powers all of your Analytics needs, from events, to measuring across domains, and ecommerce.

    Floodlight| Set up your Floodlight tags with Tag Manager

    Tag Manager supports Floodlight Counter and Floodlight Sales tags.

    More tag set up guides| Get the most out of Google Tag Manager

    Tag Manager is your one-stop shop for all your tags- not just Google tags. See what else you can do:

    • Custom tags

    • Consent configuration

    • Conversion linker

    • Set up Universal Analytics

    Learn how to set up and use Google Tag Manager for your websites and mobile apps. Find guides for Google Ads, Google Analytics, Floodlight, and more.

  4. You can find your Google tag settings within Google Ads, Google Analytics, and Google Tag Manager. Log in to a product and follow the instructions to view your tag ID: Google Ads instructions

  5. Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or...

  6. Sign in to your Google Account. Learn how to create a Google Account. In Tag Manager, click the Accounts tab (top left), then select Create Account (top right). In the Account Setup section,...

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