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148 in-depth reviews from real users verified by Gartner Peer Insights. Read the latest Google Tag Manager reviews, and choose your business software with confidence.
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From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment.
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Aug 23, 2024 · Filter 408 reviews by the users' company size, role or industry to find out how Google Tag Manager works for a business like yours.
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Mar 1, 2024 · Google Tag Manager was rated 4.8 out of 5 based on 10 reviews from actual users. Find helpful reviews and comments, and compare the pros and cons of Google Tag Manager. Learn more here.
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- You Can Manage Your Tags Without Technical Knowledge
- It Can Prevent Tags from Slowing Down Your Page Speed
- It Works For Standard Websites, Amp Sites, and Mobile Apps
- It Lets You Customize Your Data Tracking
- It Works with Many Data Tools
- It Checks For Errors Before Adding A Tag
- It Comes with A Learning Curve
- The Initial Setup Still Requires Some Technical Knowledge
- More Advanced Uses May Require Technical Knowledge
- Do You Use A Lot of Tags Or Frequently Add New tags?
One of the main benefits of Google Tag Manager is that you can manage your tags even if you don’t know how to alter your code manually. This means your marketing team can manage tags themselves and doesn’t need to rely on a web developer.
Having too many tags on a page that fire simultaneously can slow down your page’s load speed. Google Tag Manager can help prevent this by causing your tags to load more efficiently. If tags fire at the same time, one slow tag can delay the rest. With Google Tag Manager, tags fire asynchronously by default, so they can fire whenever they are ready w...
In addition to standard websites, Google Tag Manager works for Accelerated Mobile Pages (AMP) sites – a type of site optimized for mobile devices – and mobile apps. With Google Tag Manager, you can update your app’s tags without releasing a new version of your app.
Google Tag Manager makes it much easier to customize the data you track for your website. You can easily track custom events and test out new data collection methods.
In addition to tools from Google like Google Analytics and Google Ads, Google Tag Manager works with a long list of third-party tools, including Adobe Analytics, Salesforce, Twitter, and more. With Google Tag Manager, all your code for these tools is in one place.
In preview and debug mode, Google Tag Manager checks your tags for errors before you make them live. With this feature, you can also see all the tags that are firing on a page.
While Google Tag Manager significantly reduces the technical knowledge needed to manage tags, it still has a bit of a learning curve. You’ll need to learn a little about how tags work and take some time to learn how to use the tool. If you don’t use it very often, you might need a refresher each time you go to use it.
During the Google Tag Manager setup process, you need to remove any existing tags and add the Google Tag Manager container code snippet to each page. You’ll need someone with development knowledge to complete these steps, and the process can take a long time for large sites with lots of tags.
Google Tag Manager makes it much easier for non-developers to manage their website’s tags, and you can use most of the tool’s features without too much technical know-how. If you want to access advanced functionality, such as creating complex custom tracking mechanisms, you’ll need some web development skills. If you want the benefits of Google Tag...
Google Tag Manager can save you a lot of time if you work with tags a lot. If you use many different tags or frequently add and test out new tags, it may be worth using Google Tag Manager. If you don’t change your tags much or only use one or two tags, though, the Google Tag Manager setup process and learning how to use the tool may not be worthwhi...
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Is Google Tag Manager 360 the right Marketing Analytics solution for you? Explore 27 verified user reviews from people in industries like yours to make a confident choice.
66 in-depth Google Tag Manager reviews of pros/cons, pricing, features and more. Compare Google Tag Manager to alternative Tag Management Solutions.
