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Jul 1, 2024 · google.com ranked number 1 and is the most visited Search Engines website in Japan in June 2024, followed by google.co.jp as the runner up, and bing.com ranking at 3rd place as the leaders of the Search Engines websites in Japan.
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- Google vs Yahoo! Japan: Introduction to The Most Popular Search Engines in Japan
- Top Search Engines in Japan: Recent Trends & Past Data
- Top Search Engines in Japan: Similarities Between Google vs Yahoo! Japan
- Top Search Engines in Japan: Differences Between Google vs Yahoo! Japan
- What Is The Most Popular Search Engine in Japan?
WHAT’S UNIQUE ABOUT JAPAN’S SEARCH MARKET?
Unlike most other markets where a single platform generally dominates the entire search engine scene (usually above 90%), Google and Yahoo! Japan are both popular among Japanese internet users. The search engines’ respective mission statements both target creating a positive user experience: 1. Google’s missionis “to organize the world’s information and make it universally accessible and useful” 2. Yahoo! Japan’s missionis “making Japan more convenient with the power of information technology...
THE ORIGINS OF JAPAN’S SEARCH ENGINE MARKET
The history of Yahoo! Japankickstarted when Masayoshi Son, the CEO of Softbank, a Japanese-based multinational telecommunications company, invested in developing Yahoo! in Japan. This new partnership launched Yahoo! Japan in 1996—just 1 year after Yahoo! was established in the United States. Through persistent innovation and product development of hardware like PCs and mobile devices, Yahoo! Japan’s userbase grew significantly within the first few years of launch, especially since it was the...
SEARCH ENGINE MARKET SHARE IN JAPAN
When contextualizing search engine popularity in Japan, you’ll notice a variety of data sources that can tell a different story. In 2019, for instance, Google and Yahoo Japan! had average monthly traffic volumes of 2.76 billion and 2.09 billion, respectively—a smaller gap that stands in stark contrast to the greater disparity between their market shares, as shown below. Japan’s search engine market share (desktop): From 2016 to 2020 (as of May 2021) According to StatCounter, Google attained i...
There are key similarities between Google and Yahoo! Japan, the two top Japanese search engines. Let’s look at their parallels in ranking, structure, snippets, and paid display.
GOOGLE VS YAHOO! JAPAN: KEYWORD RANKING DATA
Keyword research and targeting are critical to a successful SEO strategy and strong ROI. And while both Google and Yahoo! Japan can show what’s trending in organic search on their respective platforms by category, they diverge in that Google Trends allows you to pull reports at any time on the top search terms whereas Yahoo! Japan announces annually through its Yahoo! Japan Search Awardsits top search results. Essentially, Google allows you to track and report at-will on what users enter when...
Google’s Top Search Terms 2020
Google’s top 3 search terms (by category) inJapan in 2020
Yahoo! Japan’s Top Search Results in 2020
Yahoo! Japan’s top 3 search results (by category) in 2020
Google is the #1 most popular search engine in Japan with a 76.14% market share. Yahoo! Japan is the #2 most popular search engine in Japan with a 16.64% market share. Although Yahoo! Japan shares the same algorithm technology as Google, critical SERP features—like sitelinks —indicate that Google provides more informative, in-depth results. This ma...
“Google” is the most popular Search Engine in Japan, with a 75% market share. Yahoo is second with 14%. When Japanese people want to find information online, they usually use web search engines like Google, Yahoo or Bing on their web browsers.
Choosing the Right Japanese Search Engine for Your Needs. When it comes to optimizing your online presence in Japan, understanding the landscape of Japanese search engines is crucial. Google Japan and Yahoo! JAPAN dominate the market, accounting for over 90% of search engine usage.
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