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Complete your sales and increase your conversions by providing a high-quality checkout experience for your customers. This article explains Google's checkout requirements and offers...
- Add a checkout link for your products - Google Merchant ...
The checkout feature allows shoppers who are ready to buy to...
- Add a checkout link for your products - Google Merchant ...
- Overview
- Benefits
- How it works
- Instructions
- Products from Feed/API
- Account-level URL formatting
- Product-level URL formatting
- Crawled products
This article only applies to products for sale in the United States.
Using the checkout feature, you can make the shopping experience quick and easy for customers by giving them the option to go directly to your checkout landing page or basket from your free listings. One way that you can do this is to provide a URL template of your checkout or basket page at the account level. Another way is to turn on checkout at the individual product level by providing the checkout link template [checkout_link_template] attribute in your product feed.
On this page:
Benefits
How it works
Instructions
Typically, all traffic from free listings goes to a merchant's product details page and from there, some shoppers make a purchase. The checkout feature allows shoppers who are ready to buy to go directly from a free listing to a merchant's checkout or basket page. This allows merchants to retain traffic to their product details page while also making it easy for shoppers who want to buy now.
• Better results: Drive more gross merchandise value (GMV) and see higher conversion rates.
• Ease of shopping: Help ready-to-buy shoppers complete their purchase with less friction.
• Ease of participation: Minimal effort is required to participate.
Any free listings with a valid checkout or basket URL will display checkout capabilities which redirect ready-to-buy customers directly to your checkout or basket page for products with a valid checkout URL. The existing 'Visit site' link will remain for all free listings, allowing users who want to learn more about the product to visit the existing product details page.
Note: If you implement the checkout feature, shoppers may not see the product details page on your site prior to making a purchase. You may want to clearly provide product warnings and other required disclosures on your checkout page, in addition to the product details pages, or opt these products out of this feature.
Minimum requirements
• You must be opted in to free listings
• Follow all free listing policies
• Provide a valid checkout or basket URL
You can opt in the checkout feature by providing your URL at an account level or at a product level. Only one method is allowed, so make sure that you only opt in at the account level or the product level, not both.
If you have a general URL template that is applicable across all of your products, we recommend that you provide your URL template at the account level (method 1 below).
If you have a customised checkout or basket URL and would like to opt in a subset of your products for checkout, we recommend that you use the product level option (method 2 below).
Checkout URL requirements
The URLs that you provide must:
1. Support the HTTP get method, which enables adding an item to the basket or checkout to allow users to complete purchase. You can find URL examples in the following section.
Method 1: Opt in at the account level
Opting in at the account level will apply the URL template that you enter to all eligible products. If you opt in at the account level, make sure that you aren't sending the [checkout_link_template] attribute in your product feed.
1. In your Merchant Center, navigate to the left menu and click Business info.
2. On the 'Checkout' card, click Edit checkout settings.
3. On the 'Checkout' page that opens, select Include link to your basket or checkout page.
4. Add the URL
Merchants will need to provide a standard URL template that will be applied to all eligible free listings products. The URL template should include the {id} parameter to ensure that shoppers are directed to the correct checkout experience:
• {id} (required): Associated with a product ID. Google will substitute this with the ID [id] product data attribute.
Checkout URL template example:
The account-level checkout URL template can either specify the required product parameters as part of the query string or as part of the URL path. For example, if your product feed had the following attributes:
title [title] color [colour] item_group_id [item_group_id] id [id]
Red Google Malibu sunglasses red 12345 12345-R
Each product variant should have a unique URL and the URL domain should match the domain that is being used for your free listings. This URL redirects users to your checkout or basket page with the specific product variant added and available to complete purchase.
Product-level checkout URL example:
In this example, update your product feed using the checkout link template [checkout_link_template] attribute with a unique checkout link for each product.
title [title] item_group_id [item_group_id] id [id] checkout_link_template
Red Google Malibu sunglasses 12345 12345-R https://www.mystore.com/checkout?sku=12345-R
Green Google Malibu sunglasses 12345 12345-G https://www.mystore.com/checkout?sku=12345-G
Add checkout links to crawled products
Google retrieves up-to-date information about your products and offers directly from your website. You can mark up your product pages with a basket or checkout URL using the checkoutPageURLTemplate [checkout_link_template] schema attribute. The URL should correspond to a specific product/variant.
Once you have marked up your product pages, Google can retrieve the basket or checkout URL and turn on the option for ready-to-buy shoppers to go directly to your basket or checkout landing page from your free listings. The existing 'Visit site' link will remain for all free listings, allowing users who want to learn more about the product to visit the existing product details page.
Note: If you implement the checkout feature, shoppers may not see the product details page on your site prior to making a purchase. You may want to clearly provide product warnings and other required disclosures on your checkout page, in addition to the product details pages, or opt these products out of this feature.
Remove checkout links from crawled products
To remove the checkout capability for your crawled products, remove the checkoutPageURLTemplate schema attribute from your product pages.
Free listings will display a checkout capability that redirects ready-to-buy customers directly to your checkout page. Google uses the product information and the URL associated with your...
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