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   What is Google DoubleClick for publishers?

   • Google DoubleClick for Publishers (Google DFP), is an advertising platform for publishers, giving them complete control over their ad inventory management. While DFP was rebranded as Google Ad Manager (GAM) several years ago, it is often still referred to as DFP within the ad tech industry.

   DoubleClick for Publishers: Everything You Need to Know

   www.publift.com/blog/what-is-googles-dfp-first-look

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   What is the meaning of DoubleClick for publishers (DFP)?

   • DoubleClick for Publishers (DFP) is an ad management tool that allows publishers to sell, schedule, deliver, and manage their ad inventory. Google has now rebranded DFP as Google Ad Manager (GAM), a unified platform to manage all our ads in one place.

   DoubleClick for Publishers (DFP): Most Common Questions Answered - …

   www.adpushup.com/blog/google-dfp-doubleclick-for-publishers/

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   Is first look available to all DoubleClick for publishers clients?

   • Today we’re announcing that First Look is available to all DoubleClick for Publishers clients globally and that we’ve begun testing exchange bidding in Dynamic Allocation. Our goal is to help publishers thrive and create sustainable businesses with advertising.

   Improving yield, speed and control with DoubleClick for Publishers First …

   blog.google/products/admanager/improving-yield-speed-and-control-with-dfp-first-look-and-exchange-bidding/

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   How does DoubleClick ad exchange bidding work?

   • These prices will be considered along with bids from the DoubleClick Ad Exchange and the publisher’s reservation campaigns to pick the highest-paying ad. Exchange bidding also empowers publishers with unified and accurate reporting on the revenue they are earning from each exchange/SSP.

   Improving yield, speed and control with DoubleClick for Publishers First …

   blog.google/products/admanager/improving-yield-speed-and-control-with-dfp-first-look-and-exchange-bidding/

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2. www.adpushup.com › blog › google-dfp-doubleclick-forDoubleClick for Publishers: Most Common Questions Answered

   www.adpushup.com › blog › google-dfp-doubleclick-for

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   DoubleClick for Publishers (DFP) is an ad management tool that allows publishers to sell, schedule, deliver, and manage their ad inventory. Google has now rebranded DFP as Google Ad Manager (GAM), a unified platform to manage all our ads in one place.

3. doubleclick-publishers.googleblog.comDoubleClick Publisher Blog

   doubleclick-publishers.googleblog.com

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   Jun 27, 2018 · Learn how Google Ad Manager, the new name for DoubleClick Ad Exchange and DoubleClick for Publishers, helps you earn more and grow revenue across channels and formats. Read about the features, benefits and vision of the unified ad platform.

4. Videos

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     4:26

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     Getting Started with Google DoubleClick for Publishers (DFP)

     26 Jul 2010

     92.5K views

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     1:58

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     DFP Tutorial: How to Create a Doubleclick for Publishers Account

     17 Mar 2016

     41K views

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     25:28

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     DFP DOUBLE CLICK FOR PUBLISHERS COMPLETE TUTORIAL

     11 Jan 2014

     124.5K views

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5. www.publift.com › blog › what-is-googles-dfp-first-lookDoubleClick for Publishers: Everything You Need to Know

   www.publift.com › blog › what-is-googles-dfp-first-look

   • Cached

   Sep 18, 2024 · Google DoubleClick for Publishers (Google DFP), is an advertising platform for publishers, giving them complete control over their ad inventory management. While DFP was rebranded as Google Ad Manager (GAM) several years ago, it is often still referred to as DFP within the ad tech industry.

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6. www.google.com › doubleclick › publishersProgram Policies – DoubleClick for Publishers – Small Business

   www.google.com › doubleclick › publishers

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   Publishers that choose to use the DoubleClick for Publishers (DFP) Small Business service are required to adhere to the following policies. If you fail to comply with these policies, we may...

7. blog.google › products › admanagerImproving yield, speed and control with DoubleClick for ...

   blog.google › products › admanager

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   Learn how DoubleClick for Publishers (DFP) can help you improve your yield, speed and control with two new features: First Look and exchange bidding in Dynamic Allocation. First Look lets you capture high-paying ads without compromising user experience, and exchange bidding lets you compare prices from multiple exchanges and SSPs.

8. blog.google › products › admanagerIntroducing Google Ad Manager - The Keyword

   blog.google › products › admanager

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   Jun 27, 2018 · Today’s DoubleClick has also evolved beyond our roots in the web to become an ad platform for the next generation of content, from mobile applications by developers like King, to multi-platform video from publishers like Cheddar.

9. blog.rediads.com › ad-manager › everything-aboutEverything about DoubleClick for Publishers (DFP)

   blog.rediads.com › ad-manager › everything-about

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   Sep 17, 2023 · That’s where Google Ad Manager (GAM), formerly known as DoubleClick for Publishers (DFP), comes into play. We’ll discuss what DFP/GAM implies for publishers in this article and why it’s an effective tool for ad monetization.