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Jan 13, 2021 · ⬇️ Download our free guide for 135 words and phrases to add to your marketing campaigns! Marketing words & phrases that reduce uncertainty. Uncertainty is one of the biggest barriers to entry for any conversion action you’re trying to get your customers to perform within your funnel.
- Marketing Phrases to Connect with Audiences. To win the hearts of prospects, you need to relate with them on a personal level. When it comes to business, trust needs to be part of the math.
- Marketing phrases that encourage urgency. Customers may like your product but may not be in a hurry to proceed ahead and close the sale. Since you’re focused on meeting your quota, you can expedite the process by using time constraints.
- Marketing phrases that inspire buying. Visualization is an important part of the sales process. Before people decide to buy, they need to identify just how transformational your product or service will be.
- Marketing phrases that reduce risk. Customers aren’t typically trigger-happy right until they know there’s almost zero risk. This comes naturally since nobody wants to make a bad decision.
- Nike: Just Do It. This slogan is first for a reason—it’s iconic, and it’s everywhere. Nike uses this slogan on packaging, on clothing, and throughout its ad campaigns.
- L’Oreal: Because You’re Worth It. L’Oreal’s slogan “Because You’re Worth It” turns 50 this year, and its inception has a much nicer story. In 1971, it was 23-year-old copywriter Ilon Specht at the advertising agency McCann who wrote the slogan for the beauty company.
- Maybelline: Maybe She’s Born With It. Maybe It’s Maybelline. Maybelline actually changed its slogan in 2016 to “Make It Happen,” but ask anyone today and the original still reigns.
- Lay’s: Betcha Can’t Eat Just One. I love that this slogan is a dare. It not only makes it clear that Lay’s chips are deliciously addicting, but it also represents the brand as active and engaging.
- “Yes We Can” – Barack Obama (2008) – This iconic slogan captured hope and optimism during Barack Obama’s presidential campaign.
- “Make America Great Again” – Donald Trump (2016) – A simple, powerful slogan that resonated with many during Donald Trump’s 2016 campaign.
- “Change We Can Believe In” – Barack Obama (2008) – Emphasized the desire for positive change in the United States.
- “Stronger Together” – Hillary Clinton (2016) – Focused on unity and collaboration as key campaign values.
Sep 27, 2023 · That's where marketing power words come into play. These dynamic phrases evoke emotions, prompt action, and leave a lasting impression. In this guide, we'll delve into the art of using marketing power words to captivate and engage your audience at every turn.
Creating effective and catchy catch phrases is an indispensable skill in the fast-paced world of marketing. Catch phrases have a two-fold purpose: they hold an audience’s attention long enough to sell your product while also embodying the essential spirit of your brand. Achieving both things with a couple of words is, however, a challenge.
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Sep 26, 2014 · Being positively memorable is a huge part of running a successful marketing campaign and I have noticed of recent, advertising slogans and catchphrases being used in general conversation.
