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- Dictionarypersona/pəˈsəʊnə/
noun
- 1. the aspect of someone's character that is presented to or perceived by others: "her public persona has been sold to millions of women as the ideal"
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noun
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Character assumed by a writer or a performance artist
A persona is a strategic mask of identity in public, the public image of one's personality, the social role that one adopts, or simply a fictional character. It is also considered "an intermediary between the individual and the institution." Wikipedia