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Hawkers is a Spanish brand based in Elche that sells sunglasses using the Internet as its distribution channel. Hawkers was founded in December 2013 by Iñaki Soriano, Pablo Sánchez and the brothers Alejandro and David Moreno. [1] Hawkers is part of the Saldum Ventures group and its current President is Alejandro Betancourt. [2] [3]
Information on acquisition, funding, cap tables, investors, and executives for Hawkers. Use the PitchBook Platform to explore the full profile.
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Hawkers is a manufacturer and retailer of sunglasses. Setting out to compete against big fashion icons with a trendy but affordable product, Hawkers needed funding. The company was founded in 2015 by a group of friends. Initially a second-hand merchandise sales platform, the company stumbled upon Knockaround sunglasses and saw the opportunity for p...
As the founder of O’Hara Administration, a multinational asset management company, Alejandro Betancourt had the funds and talent to help turn Hawkers around. It would take a great deal of effort and support for that to happen. The first step was securing the funds for the company. Betancourt helped broker a deal to put $56 millioninto the company. ...
Over the coming months, Betancourt worked to mold a global brand image for Hawkers, allowing individuals to learn about a company with a lot of growth potential to offer. A key benefit of having that hands-on experience was that Hawkers carefully avoided many of the high-risk concerns and costly mistakes many young companies make especially during ...
Having Betancourt behind the scenes helping grow the company has helped Hawkers stand out. It’s changed the way it operates, with Facebook and other social media campaigns generating millions of likes across most campaigns. The company’s primary distribution is online, which allows it to focus heavily on marketing online. Hawkers gets 90 percent of...
With Alejandro Betancourt Lopez behind the wheel, the founders could focus on the business of running Hawkers. Alejandro Betancourt Lopez added his marketing expertise and now 4.5 million Hawkers sunglasses have sold in 50 countries – with 90 percent of the sales being made online.
Jul 20, 2021 · Hawkers Sunglasses Began as a Shopify Store. The founders of Hawkers developed the company name, product design, and product launch strategy in late 2013. This came after they visited China several times to locate the best manufacturer for their new sunglasses line.
May 8, 2020 · With Alejandro Betancourt as President, Hawkers has grown into an international fashion firm. Betancourt Lopez and a group of investors that put 50 million Euros ($56 million USD) into the company, they strengthened the leadership, putting Nacho Puig in as CEO to take charge of the company’s operations and business development.
Mar 1, 2021 · In fact, Hawkers’ sunglasses are created at the same facility as most of the high-end brands owned by Luxottica, the largest designer eyewear company. Alex Moreno and an LA-based partner, Caleb...
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