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Alerus Center is named after a local financial institution, Alerus Financial, which purchased the building's naming rights. Prior to opening, the facility had been referred to as the Aurora Events Center. Its approximate elevation at street level is 835 feet (255 m) above sea level.
Compass Management was hired to manage facility and in 2000 Aurora was renamed Alerus Center after Alerus Financial bought naming rights for twenty years. Alerus Center opened on February 10, 2001 with a final cost of $80 million.
Feb 14, 2021 · In 2000, the city sold the naming rights to First National Bank, and, in May that year, The Aurora became the Alerus Center, when the bank changed its name to Alerus Financial.
- Adam Kurtz
- Community Editor
- akurtz@gfherald.com
Feb 14, 2021 · In 2019, 46 events brought in $10.7 million. 2020 was a difficult year for most businesses, the Alerus Center included, which brought $3.3 million to the area. But those dollars stem from the dual nature of the facility, which at first, was called The Aurora.
Compass Management was hired to manage facility and in 2000 Aurora was renamed Alerus Center after Alerus Financial bought naming rights for a period of 20 years. Alerus Center opened on February 10, 2001 with a final cost of $80 million.
A naming contest is held and the building is called “The Aurora” after the Aurora Borealis or northern lights. When the first schematic design is completed and estimated, it is determined that the building is $17 million over the original estimate.
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Feb 5, 2011 · - May 26, 2000: The Aurora's name is changed to Alerus Center, after First National changes its name to Alerus Financial.
