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  1. The following four color pairings are considered acceptable primary usage for the UC Berkeley logo: Berkeley Blue on white; White on Berkeley Blue; Berkeley Blue on California Gold; California Gold on Berkeley Blue; The Berkeley logo is an image, based on the UC Berkeley OS typeface.

  2. CalDay logo. Open Berkeley. Photoshop templates (transform square photo into rectangular photo) Photo on left; Photo on right

  3. The new visual identity maintains two versions: a primary academic logo (”Berkeley”) and a secondary extended logo (“University of California Berkeley”) for use when the connection to the UC is unclear.

  4. Color. Along with our logo, our color palette is the most recognized aspect of Berkeley’s brand identity. Using color appropriately is vital to reflecting a cohesive image. Typography—used thoughtfully—is another powerful brand tool to add visual meaning to what is communicated.

  5. May 7, 2024 · UC Berkeley’s logo shows a deep respect for education and science. Its elements show the preservation of tradition and the encouragement of innovation. The emblem combines simplicity and originality, conveying the university’s charisma.

  6. University of California, Berkeley; Logos of universities and colleges in California

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  8. File:University of California, Berkeley logo.svg. Size of this PNG preview of this SVG file: 215 × 68 pixels. Other resolutions: 320 × 101 pixels | 640 × 202 pixels | 1,024 × 324 pixels | 1,280 × 405 pixels | 2,560 × 810 pixels. Original file ‎ (SVG file, nominally 215 × 68 pixels, file size: 11 KB)

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