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Rogue originally started in 2007 in Toledo, Ohio, by Bill Henniger when he had difficulty finding the necessary equipment for his new gym, a CrossFit affiliate. He set up an e-commerce one-stop site roguefitness.com, with the intention of selling all the equipment necessary for a CrossFit gym. [2]
Nov 8, 2019 · The 44-year-old is the founder, CEO, and sole owner of Rogue Fitness, the Columbus, Ohio, company that makes all the barbells, racks, kettlebells, and other equipment used in most boxes.
- 7 min
In 2006, Bill Henniger was holding down a full-time operations job at General Motors and working toward an MBA at the University of Michigan. But the Air Force veteran was still looking for a...
Columbus, Ohio — Rogue Fitness has formally announced the acquisition of Ghost Strong, a leading designer and manufacturer of powerlifting products. “We are very excited to bring Ghost Strong Equipment into the Rogue lineup of American made products,” says Rogue owner Bill Henniger.
Rogue Fitness is the leading manufacturer in strength and conditioning equipment & an official sponsor of the CrossFit® Games, Arnold Classic, and USA Weightlifting. From power racks, rigs, and barbells to shoes, apparel & accessories, our online store equips garage gyms, military, pros & more.
Henniger makes her transition to CrossFit sounds easy. “I went over to Rogue, did one workout, crushed it and loved it.” Three months into CrossFit, Bill signed her up for the CrossFit Games, saying, “I’m paying, you're going.”
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Experience: Rogue Fitness · Education: University of Michigan - Stephen M. Ross School of Business · Location: Columbus · 500+ connections on LinkedIn.
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