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Ad-Rock. Horovitz with the Beastie Boys in Barcelona, Spain on September 5, 2007. Adam Keefe Horovitz (born October 31, 1966), [ 1][ 2] popularly known as Ad-Rock, is an American rapper, guitarist, and actor. He was a member of the hip-hop group Beastie Boys. While Beastie Boys were active, Horovitz performed with a side project, BS 2000.
Beastie Boys [a] were an American hip hop / rap rock [2] group from New York City, formed in 1981. [3] The group was composed of Adam "Ad-Rock" Horovitz (vocals, guitar), Adam "MCA" Yauch (vocals, bass), and Michael "Mike D" Diamond (vocals, drums, programming ). Beastie Boys were formed out of members of experimental hardcore punk band The ...
Sep 6, 2023 · Mike D and Ad-Rock, the living members of the legendary hip-hop group, will attend the unveiling of Beastie Boys Square in the Lower East Side on Sept. 9. The corner of Ludlow and Rivington, where the cover photo of Paul's Boutique was taken, will be renamed in honor of the band's impact on sampling and culture.
- Gil Kaufman
May 24, 2020 · May 24, 2020. Illustration by Mike Reddy. Adam Horovitz was born in Manhattan, in 1966, and raised there by his mother, the artist Doris Keefe. His father, the playwright Israel Horovitz, left the ...
- Hua Hsu
Learn about Ad-Rock, a pivotal member of the iconic Beastie Boys, who has seamlessly combined wit, musicality, and raw energy to shape the sound of hip-hop. Explore his journey from New Jersey roots to global fame, his chart-topping success, his collaborations, his personal life, and his legacy.
Oct 24, 2018 · With that money Ad-Rock bought an 808 drum machine and the Beasties fully committed to their new identity as a rap group. Around the same time they befriended a young DJ named Rick Rubin, then a ...
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Mar 11, 2015 · Adam Horovitz, aka Ad-Rock, talks about his acting, scoring and writing projects after the death of his bandmate MCA. He also shares his views on nostalgia, New York and the Beastie Boys memoir.